WATCH: Will Levis, Kentucky-based Thoroughbred horse farm release first commercial after NIL deal
Earlier this week, Kentucky quarterback Will Levis signed an NIL deal with Claiborne Farms and War of Will, a syndicated Thoroughbred stallion. Friday, the horse farm dropped its first commercial with Levis about the “War of Will.”
The commercial showcases the stallions while comparing them to high-level Division I athletes. Levis appears talking about “Will Power” and what qualities he shares with War of Will.
Levis is getting ready for his second season with Kentucky after playing his first two years at Penn State. Last year, he threw for 2,826 yards and 24 touchdowns to help the Wildcats to a 10-3 record, including a 5-3 mark in SEC play. They were selected to play in the Citrus Bowl where they defeated Iowa 20-17 on New Year’s Day.
More on Will Levis’ deal with Claiborne Farms
On Wednesday, the Wildcats star inked the landmark NIL deal — an endorsement agreement for War of Will, a syndicated Thoroughbred stallion standing at Claiborne Farm in Paris, Kentucky.
“We are thrilled to be the first farm to partner with a Division 1 athlete in this newly created NIL space,” stated President of Claiborne Farms Walter Hancock in a statement. “Having a star quarterback help promote one of our young and promising stallions is a new way of advertising that we think provides a perfect synergy of our brands.
“Will’s athleticism and performance displayed on the football field mirrors what we saw with War of Will on the
racetrack and the reason he is such an exciting stallion prospect.”
Levis and War of Will have enjoyed success in their respective sports. First, Levis threw for over 2,820 yards and scored 24 total touchdowns in his first season with the Wildcats. Additionally, the former Penn State quarterback earned a reputation as a hard-nosed athlete and terrific leader in Lexington last season. He capped off a tremendous season for Kentucky with a victory in the VRBO Citrus Bowl.