A 'Biggie' deal, Trackhouse Racing grabs Wendy's sponsorship for 2024
Things just keep getting better for Trackhouse Racing as they just announced a sponsorship with Wendy’s this week. The 2024 season will see Wendy’s as part of the stable of sponsors that Trackhouse has in the 2024 NASCAR season.
You will see the Wendy’s logo on the firesuits for the Trackhouse trio of Shane van Gisbergen, Ross Chastain, and Daniel Suárez. However, only SVG and Suárez will rep the brand on their cars this season.
Wendy’s will have “season-long associate branding” for all three drivers. Van Gisbergen gets the nod for the Talladega Cup Series race in April. Wendy’s will also sponsor him for one Xfinity Series race this season.
Suárez will rep Wendy’s in the season opener at Daytona, for the Xfinity Series.
As far as sponsors go, this is a great pairing for Trackhouse and Wendy’s. And, the most obvious example of that is marketing.
Wendy’s is one of the best activation sponsors in NASCAR and Trackhouse is always doing things like this video below.
Things are non-stop at The House. They are always changing and this new addition is just the latest example. It’s going to be fun for everyone.
SVG excited about Trackhouse, Wendy’s partnership
The three-time Supercars champion, Shane van Gisbergen, is coming to America with a lot of support. He’s finally settling in, he’s doing workouts, videos, and more for Trackhouse. The driver is very impressed with having Wendy’s join the program.
“Wendy’s is an iconic brand! It is really cool to move to the U.S. and get to be a part of this partnership from the start,” said Van Gisbergen in a press release. “Between my racing schedule and my planned road trips to get to see as much of the United States as possible, I know when I’m looking for a bite to eat on the road, I’ll be making a pit stop at Wendy’s. Racing in NASCAR is a dream, so it is really exciting to have a sponsor who is supporting that dream for me.”
Wendy’s plans to have fan activations at the Daytona 500 with free food, merch, and more to give out to NASCAR fans next month. The restaurant also teased a new drink coming out around the time of the big race.
Last season at Talladega, Wendy’s was the life of the party with food, an arcade, and more for fans to enjoy. This year, I’m sure Trackhouse and Wendy’s will find new ways to engage with fans.