Jerry Jones anticipates Dallas Cowboys will be ‘all-in’ in 2024

It’s ended the same way for the Dallas Cowboys in three consecutive years. Dallas has been one of the most consistent regular season teams, going 12-5 with two NFC East titles. But playoff losses have come in the Wild Card or Divisional Round, extending the NFC Championship drought to 28 years.

Team building has long been a theme under Jerry Jones. The Cowboys love to acquire players through the draft, watch them succeed, and reward the best with contract extensions. Jones has seen plenty of success with the method through the regular season but Dallas has fallen short in the playoffs for nearly three decades.

The time is now over, with Jones claiming the Cowboys are going to be “all-in” heading into 2024.

“I would anticipate, with looking ahead with our key contracts that we’d like to address, we’ll be all-in,” Jones said. “I would anticipate we’ll be all-in at the end of this year… We’ll be going all-in on different people than the past. We’ve seen some things from the players that we’ll be all-in on. And yes, I would say that you will see us, this coming year, not building for the future.”

The biggest elephant in the room regarding contracts is Dak Prescott, having one year left on his current deal. Even more important, he will take up nearly $60 million in cap space in 2024, a number that would make it difficult for Dallas to go “all-in” like Jones suggests.

An extension could clear things up or a restructure to his deal. But doing so would only make the future even more difficult for the Cowboys — maybe something the front office is not too worried about at the moment.

Fellow stars CeeDee Lamb and Micah Parsons are in line to receive contracts as well and are expected to become the highest or nearly the highest-paid player at their respective position.

So what does going all-in look like? We do not really know and will have to follow the franchise’s moves over the upcoming months. Maybe Dallas makes some heavy investments in the free agent world, adding experienced players to positions of need. They will certainly have to get aggressive with the current cap situation.

All of this in order to not only make the NFC Championship game but also potentially hoist a Lombardi Trophy. Jones has been waiting to do so since the 1995 season when Dallas completed three championships in four seasons.