DirecTV inks deal to continue serving NFL Sunday Ticket to bars, restaurants
DirecTV no longer holds the rights for NFL Sunday Ticket in terms of residential use, but it will continue to serve commercial establishments. CNBC reported that DirecTV “struck a multiyear deal” to broadcast the package to bars, restaurants and other locations.
Per the report, the NFL sold commercial rights to EverPass Media earlier this year. The group help secure the deal to allow DirecTV to continue to provide Sunday Ticket services to commercial businesses.
Specific details regarding the financial side of the agreement were not mentioned. The report indicates that DirecTV will be able to provide the service to bars, restaurants, casinos and hotels. That’s how the cable provider has operated in years past.
So, while DirecTV may not have exclusivity any longer, it can still potentially turn a profit by landing the commercial deal. And with several business dependent upon Sunday Ticket, there’s still a significant market for the satellite company.
DirecTV lost residential NFL Sunday Ticket opportunities to YouTube TV in December. The streaming service offered the league a cool $2 billion per year to receive residential rights for the package. YouTube TV’s deal for Sunday Ticket rights is seven years.
The 2023 NFL season marks the first time DirecTV does not have lone rights to Sunday Ticket since 1994.
Prices for YouTube’s residential packages for YouTube TV ranges from $249-$449.
NFL announces global marketing efforts
The NFL continues to try and grow its brand internationally. This week, the league revealed that it’s helping 21 franchises expand their reach as part of the Global Markets Program.
“Announcing the expansion of the NFL’s Global Markets Program!” the league tweeted. “21 teams across 14 markets now have access to grow their fan bases around the world in long-term strategic effort to enable clubs to build their brands globally.”
Below is a list of teams and their assigned global markets.
The NFL has made a considerable effort to grow its reach internationally for years. This is another step in that direction.
This year, the NFL has scheduled five international regular season games. Three of those contests will feature five teams playing in London. An additional two games will be played in Germany.
Jacksonville will be the lone NFL team playing multiple games overseas, both contests scheduled for London. Dates for the league’s international play starts on Oct. 1 and concludes on Nov. 13.