Jason Kelce gave Labatt Blue over $600K in free advertising by chugging beer during Bills-Chiefs game

On3 imageby:Dan Morrison01/22/24


Jason Kelce
© Mark J. Rebilas-USA TODAY Sports

The Kelce brothers stole the show during the Kansas City Chiefs’ win over the Buffalo Bills during the Divisional Round. On the field, Travis Kelce caught two touchdowns. Meanwhile, in a luxury box alongside Taylor Swift, Jason Kelce partied with his shirt off.

At one point during the game, cameras cut to Jason Kelce screaming from the box, shirtless, drinking a beer. That turned out to be a Labatt Blue Light. In turn, it became an incredible marketing opportunity for the beer.

In fact, according to Apex Marketing, the brand value boost that Labatt Blue got from the celebration was worth as much as $629,288.

It does make sense that this would be a great opportunity for the beer brand. After all, companies pay tons of money to get advertisements to run during NFL games. Playoff games are even more valuable. However, seeing a player drinking the brand is even bigger.

On top of that, Jason Kelce was doing this from the same luxury box as Taylor Swift while being the brother of Swift’s significant other. That only adds to the attention on the beer in his hand.

Throughout the game, Kelce certainly looked like he was ready to enjoy his retirement. Shortly after the Eagles were eliminated from the playoffs, it was reported that Jason Kelce was going to be retiring and ending his sure-to-be Hall of Fame career. That came after he was visibly emotional on the field during the Eagles’ loss. However, Kelce later refuted that he had officially retired yet.

Kansas City ended up winning the game and will travel to Baltimore for the AFC Championship Game. It will be interesting to see if Taylor Swift and Jason Kelce again share a luxury box to watch Travis from for that game.

Jason Kelce clarifies ‘retirement’ timeline with Philadelphia Eagles

Amid confusion about his retirement, Jason Kelce clarified his retirement timeline with the Philadelphia Eagles.

“I didn’t announce what I was doing on purpose. Despite I guess what’s been leaked to the media. But you know, I think there’s a lot of people who can feel body language itself, you know, I just don’t think you’re in a position after a game like that to really make that decision. I just don’t, there’s too much emotion in the moment. There’s too much going down at the moment to really fully grasp that decision,” Kelce said.

“I’m not trying to be dramatic and continue to draw this thing out. I’m really not. It’s just something that I think, you know, when it’s time to officially announce what’s happening in the future, it’ll be done in a way that’s definitive and it pays respect to a lot of people and individuals that have meant a lot to me.”