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Kristin Juszczyk gained 500,000 Instagram followers after Taylor Swift wore custom jacket

Nikki Chavanelleby:Nikki Chavanelle01/19/24


Juszczyk Taylor Swift Chiefs
Denny Medley/USA TODAY Sports

Taylor Swift’s impact on the NFL and its fanbase has been monumental this season and it’s been especially beneficial for Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk. Knowing that thousands of women tuned into Chiefs games this season to spot the Grammy Award-winner and her game-day outfits, Juszczyk made one of the most business-savvy moves possible.

The Designs by Kristin designer sent Swift one of her custom repurposed jersey jackets to wear for the Chiefs game against the Miami Dolphins. Swift and Patrick Mahomes’ wife Brittany rocked the looks by Juszcyzk to the game and since then, the designer’s gained more than 500,000 followers on Instagram in less than a week.

Kristin Juszczyk makes custom Hutchinson jacket for Taylor Lautner

Swift and Mahomes weren’t the only ones in custom Designs by Kristin jackets this weekend. Taylor Lautner, Twilight star and notable Detroit Lions fan, also went viral when he opened a package on the field at the Lions-Rams game and pulled out a jacket to wear. He was already wearing a jacket but he threw the old one to the ground in favor of the Designs by Kristin jacket that was made from an Aidan Hutchinson jersey. Coincidentally, Lautner and Swift dated briefly in 2009.

“TEAM JACOB FOR LIFE!!!!” Juszczyk shared. “@fedex hand delivering this to him on the field after it got delayed from weather!!!! I’m forever in debt to FedEx!!!!!”

On her social media, Juszczyk shared that she’s made custom pieces for Simone Biles, Brandon Aiyuk, Claire Kittle and Deebo Samuel as well. Prior to creating garments for NFL-loving stars, she was creating her own snazzy 49ers game outfits for years.

Kyle, a very proud husband, also did his part to promote his wife’s work. After Swift’s jacket went viral on X, he popped up in the comments to let everyone know who was responsible. Kristin now boasts 620,000 followers on Instagram.