Kristin Juszczyk reaches licensing deal with NFL after Taylor Swift's jacket goes viral
The San Francisco 49ers have had an incredible year, but Kristin Juszczyk’s year might be even better. 49ers fullback Kyle Juszczyk‘s wife has now reached a licensing deal with the NFL for her apparel designs, according to Sportico.
The deal means Juszczyk can now use the league’s official mark in her future apparel designs and market them as officially licensed products. The NFL has not revealed the terms of the deal.
The Designs by Kristin designer sent Taylor Swift one of her custom repurposed jersey jackets to wear for the Chiefs game against the Miami Dolphins and her business has since blown up. Kristin now boasts 823,000 followers on Instagram, up from the 620,000 she had the week after her Swift jacket went viral.
Swift and Patrick Mahomes’ wife Brittany both rocked the looks by Juszcyzk to one game and now, her business is officially on the map. With the 49ers making it to Super Bowl LVIII, her designs will once again be in the spotlight. During the San Francisco playoff game against the Lions, Juszcyzk wore a long version of the puffer jacket she made for Swift, but of course, hers was emblazoned with her husband Kyle’s No. 44.
Kristin Juszczyk makes custom Hutchinson jacket for Taylor Lautner
Swift and Mahomes weren’t the only ones in custom Designs by Kristin jackets during the divisional round games. Taylor Lautner, Twilight star and notable Detroit Lions fan, also went viral when he opened a package on the field at the Lions-Rams game and pulled out a jacket to wear. He was already wearing a jacket but he threw the old one to the ground in favor of the Designs by Kristin jacket that was made from an Aidan Hutchinson jersey. Coincidentally, Lautner and Swift dated briefly in 2009.
“TEAM JACOB FOR LIFE!!!!” Juszczyk shared. “@fedex hand delivering this to him on the field after it got delayed from weather!!!! I’m forever in debt to FedEx!!!!!”
On her social media, Juszczyk shared that she’s made custom pieces for Simone Biles, Brandon Aiyuk, Claire Kittle and Deebo Samuel as well. Prior to creating garments for NFL-loving stars, she was creating her own snazzy 49ers game outfits for years.
Kyle, a very proud husband, also did his part to promote his wife’s work. After Swift’s jacket went viral on X, he popped up in the comments to let everyone know who was responsible. Kristin now boasts over 620,000 followers on Instagram.