NASCAR reveals Amazon Prime, TNT involvement in new media deal breakdown
NASCAR has officially announced $7.7 billion in media rights deals with FOX Sports, NBC, Warner Bros. Discovery and Amazon scheduled to run from 2025 through 2031.
The deals are worth an average annual value of $1.1 billion, up nearly 40% from NASCAR’s current deals. NASCAR made the announcement official in Nashville this afternoon as part of its end-of-season banquet.
Under the new deal, streaming platform Amazon Prime Video and cable network TNT will broadcast Cup Series races. FOX Sports will broadcast the first 14 Cup Series races of the season, according to Bob Pockrass of FOX Sports. Amazon Prime Video will host the next five events. Warner Bros. Discovery will carry the following five races, which will be simulcasted on TNT and the B/R Sports tier on the Max streaming service. The final 14 races of the season will be on NBC Sports.
Of the 14 races on FOX Sports, five will be on the FOX broadcast channel and the rest on FS1. Of the 14 to be aired on NBC Sports, four will be on the NBC broadcast channel and the others on USA Network. The CW will air all of the Xfinity Series races. FOX will continue to air the Truck Series races, as its done since 2015.
NASCAR will notably make its return to TNT, which last broadcasted a race on July 13, 2014. TNT previously aired races from 2001-2014.
“We are thrilled to welcome NASCAR back to TNT Sports, and build on our rich, shared history of providing immersive fan experiences that only our world-class team can deliver,” Warner Bros. Discovery said in a statement.
NASCAR President Steve Phelps explains new media rights deals
NASCAR President Steve Phelps said the new media rights deals were a priority in solidifying the future of the sport.
“Our goal was to secure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are – and we’ve achieved that today,” Phelps said. “NASCAR has been a cornerstone property for both new and established platforms for several decades.
“These agreements demonstrate the staying power of our sport and the consistent, large-scale audience it delivers. This landmark deal underscores our collective growth opportunity to drive engagement across this diverse collection of platforms – whether on broadcast, cable or direct-to-consumer. With the talented young drivers, exciting new teams and record-breaking racing we’ve seen since the Next Gen car was introduced in 2022, we’re looking forward to working with each of these partners to bring some of the best racing in the world to fans everywhere.”