UGA football: Amid NIL's Wild West, Dawgs' deal will help everyone

On3 imageby:Wes Blankenship02/16/22
On3 image
Matt Stinchcomb #79, Offensive Lineman for the University of Georgia Bulldogs blocks #41 Jesse Tarplin, Defensive End for the Georgia Tech Yellow Jackets during their NCAA Southeastern Conference college football game on 28th November 1998 at the Bobby Dodd Stadium at Historic Grant Field in Atlanta, Georgia, United States. The Yellow Jackets won the game 21 - 419. (Photo by Vincent Laforet/Getty Images)

This was what the name, image and likeness debate was supposed to deliver. Now it's coming to UGA football. Let's hop in the sports social media DeLorean. What was the NIL drum that proponents originally banged the loudest?