On3 names Michigan football analyst Kirk Campbell a 'rising star'
Michigan Wolverines football has a rising star working on the offense behind the scenes. Analyst Kirk Campbell, who joined the program this offseason, has been named by On3’s Matt Zenitz as one fans ‘need to know.’ Campbell was one of 65 staffers from across the country to make the list.
“In compiling the list, On3 gathered feedback from around the coaching world to identify top-up-and-comers in support staff roles who are setting themselves up for advancement,” Zenitz wrote. “The support staffers who came up most and received the best overall feedback made our list.”
While he was brought in when former coordinator Josh Gattis was in charge of the offense (the two worked together at Penn State in 2017), Campbell will contribute to an offense led by co-coordinators Sherrone Moore and Matt Weiss, along with run game coordinator Mike Hart. Gattis departed the Michigan program for Miami in February.
Campbell has a background that involves working with quarterbacks and has been involved with Michigan’s efforts recruiting signal-callers.
Campbell came to Michigan after spending the 2020 and 2021 campaigns as Old Dominion’s offensive coordinator and quarterbacks coach. Last year, the Monarchs racked up 374.8 yards per game and scored 27.6 points per outing.
Old Dominion finished the regular season by winning its final five games following a 1-6 start. During that stretch, Campbell’s offense averaged 36 points per tilt.
Prior to his time at Old Dominion, Campbell was an offensive analyst at Penn State (2017-19), where he assisted in quarterback meetings, scouted future opponents and was a part of game planning. During the Michigan staffer’s time in State College, the Nittany Lions won 31 games and went to two New Year’s Six Bowls.
Over those three seasons, Penn State averaged 36.8 points per game and all three offenses finished in the top-9 all-time at Penn State. Campbell was the offensive coordinator and assistant head coach at Alderson Broaddus (W. Va.) for five years prior to his time at Penn State. Over five years, his offenses averaged 34.7 points per game and, in 2016, the program’s fourth season of football, led the startup program to a 9-2 record.
Kirk Campbell on joining Michigan
Announcing his hire at Michigan in January, Campbell took to Twitter to share his excitement for what was ahead and gratitude for his time in Norfolk.
“My family and I are forever grateful for the time we spent in the 757,” Campbell wrote. The ODU fanbase is truly a special one. I had the opportunity to coach and mentor young men that over time became like family and big brothers to our daughter, Riley. Those relationships made will continue for a lifetime.
“We are excited to share that we will be moving to Ann Arbor and joining the Michigan football family. Looking forward to what 2022 brings!”
Campbell has assimilated to his new home and appears to be enjoying himself on the Michigan team trip around the state. Fall camp is on the horizon, with an Aug. 3 start date, and Campbell will have a hand in helping what’s considered to be a loaded U-M offense.
