Michigan QB J.J. McCarthy partners with Dunkin' for 'a great cause'

On3 imageby:Clayton Sayfie05/25/22


Michigan Wolverines football sophomore quarterback J.J. McCarthy has been extremely active in the NIL space. He hosted his own mega camp in Chicago last weekend, will be one of three U-M players to host the ‘Wolverine Weekend’ golf outing in Traverse City June 18 and Wednesday he announced a new partnership with Dunkin’, the popular nationwide coffee and donut shop.

Today (Wednesday, May 25) is National Iced Coffee Day. With that, McCarthy posted an ad on his Instagram story announcing that $1 from every iced coffee sold Wednesday will benefit kids in local hospitals.

“Head to your local Dunkin’ to help a great cause,” McCarthy wrote.

The cause is part of Dunkin’s Joy In Childhood Foundation. The organization’s mission is “to provide the simple joys of childhood to kids battling hunger or illness.”

“We believe impact is felt most at the local level,” the Joy In Childhood Foundation’s website reads. “Thanks to franchisees and brand employees who volunteer their time to identify the biggest needs in their communities; organize local fundraising and volunteer events; and conduct local grantmaking, we are able to maximize our impact for kids who need joy the most.”


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This campaign is near and dear to McCarthy’s heart. The Michigan quarterback pledged to donate a cut of his NIL profits to childeren’s hospitals in Chicago, his hometown, and Ann Arbor in his “quest to impact the lives of future generations.”

“I am excited about the opportunities NIL will afford for me and my fellow college athletes,” McCarthy said in a statement last year. “While it is a new era for college athletes, I came to Michigan to play football and earn a degree from one of the best universities in the world.

“Anyone that knows me, and my family, knows how important it is to make an impact on future generations and to help make this world a better place for them. I now have an even bigger opportunity to do that.”

In early December, just over five months after the NCAA allowed student athletes to profit off their NIL, McCarthy announced he was set to donate more than $10,050 to children’s hospitals and a fund that benefitted victims of the Oxford High School shooting.

McCarthy is entering his second season at Michigan and, coming off being limited in the spring due to a shoulder injury, is expected to compete for the Wolverines’ starting signal-caller job. He completed 34 of his 59 pass attempts as a freshman, totaling 516 yards and five touchdowns with two interceptions.

J.J. McCarthy’s On3 NIL Valuation

McCarthy has a $215,000 On3 NIL Valuation, which ranks 147th out of all college football players.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college-level athletes. A proprietary algorithm, the On3 NIL Valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a specific moment in time.

The On3 NIL Valuation is comprised of many dynamic data points that focus on three primary categories: Social media following and engagement, athlete data, achievements, performance and media sentiment and endorsement deals, opportunities and collectives.

Michigan has two players in the top 100 among college football players — junior running back Blake Corum (70th, $371,000) and senior cornerback DJ Turner (92nd, $298,000).

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