Wednesday thoughts: Michigan NIL momentum is finally real

Chris Balasby:Chris Balas02/14/24

Balas_Wolverine

wednesday-thoughts-michigan-nil-momentum-is-finally-real
Michigan receiver Roman Wilson complained about U-M's NIL recently, but it's coming on strong. (© Junfu Han / USA TODAY NETWORK)

Michigan secured deals today with Altius Sports Management and Learfield, a big step in the right direction for Michigan’s NIL efforts. This has been in the works for a while, and though the Wolverines aren’t the pioneer here many hoped they’d be — deals with Williams Morris Endeavor, for example, fell through when they seemed “imminent” forever — it’s better late than never.