Penn State still emphasizing "collective" in NIL efforts

Headshot 5x7 reduced qualityby:Thomas Frank Carr•06/29/22•

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UNIVERSITY PARK, PA - NOVEMBER 13: The Penn State Nittany Lion Mascot leads the team onto the field prior to the College Football game between the Michigan Wolverines and the Penn State Nittany Lions on November 13, 2021, at Beaver Stadium in University Park, PA. (Photo by Gregory Fisher/Icon Sportswire via Getty Images)

Earlier this week, I sat down with the GM of the Success with Honor collective Jason Belzer to discuss the state of Penn State's most well-known collective, Success With Honor. The goal was to learn more about how collectives work, get the lay of the landscape from a professional working in the industry, and see how Penn State fits into that picture. While we barely scratched the surface of some topics, it was enough to paint a broad landscape of NIL. So we'll try to color in the details with some follow-up commentary and analysis today.