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Toast Purdue's national championship game run with The Alliance Bourbon

On3 imageby:Tom Dienhart05/14/24


Purdue fans can toast the basketball team’s run to the 2024 national championship game with a special edition spirit: The Alliance Bourbon.

West Fork Whiskey Co., is collaborating with the Boilermaker Alliance, Purdue’s exclusive NIL collective, on the project.

For every bottle of bourbon sold, West Fork will contribute 25 percent of sales to the Boilermaker Alliance. The bourbon will be available for distribution throughout Indiana and online via a partnership with Seelbach’s.

“This partnership represents a milestone for West Fork Whiskey Co., as it’s our biggest specialty release to date,” said Blake Jones, co-CEO of West Fork Whiskey Co. “We are excited to celebrate Purdue’s remarkable 2023-24 season, and a university that contributes so much to enrich the Indiana agricultural community.”

ORDER: West Fork Whiskey Co. “The Alliance” Straight Bourbon Whiskey

The Alliance Bourbon will be released as a limited batch of approximately 10,000 bottles, featuring a unique blend of different mash bills of 4-plus-year old bourbons.

“We are thrilled to partner with West Fork Whiskey to bring this special collector’s edition bourbon to life,” said Dave Neff, CEO of Boilermaker Alliance. “West Fork has been the perfect partner during this process to ensure we create something for fans and alumni to cherish and remember this special season, while generating creative revenue streams that benefit our student-athletes.”

For more information on the special edition bourbon, click here.

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