He has to be able generate much more than the current state in NIL for football which translates to procuring elite level talent. Not every guy needs to be elite but much more than what we have currently.
The current situation is we have a bottom 5 team in the B10, we are ranked somewhere in the mid to high 20s as far as NIL resources (source NY Times) and have the #24 ranked recruiting class for 2027 (source 247). This follows having no recruiting class in 2026 and having next to no talent on the current roster.
Other than that Mrs. Lincoln, how did you enjoy the play?
How much time should he get? I would let him stay through this off season portal season and then see how the '28 recruiting class is shaping up. I think around the end of June of next year it should be evaluated if he has been able to do what he needs to do in terms of bringing "championship level resources". I see this as getting us at a minimum into the top 15 in terms of NIL which probably means going from where we are now at about mid $20 mil in support to mid to high $30 mil in support. This looks like elite level portal transfers across the board but absolutely on the DLine, LBs and at RB. We should also go after the top QB in the portal. I don't think Manske is the answer. Also, WR is shaky after Howard. Speaking of Howard, he is the #1 retention guy so don't screw that up! We have to be trending to at least a top 15 2028 recruiting class if not close to top 10. If not? Then, see ya.
Campbell deserves the chance to have a budget that can be in the top 15, minimum. He doesn't get a free pass, though. He needs to still recruit and identify plus develop the talent. And coach these guys up. I think the OLine coach should be canned. We need to see significant on the field performance improvement. I would say with the playoff moving to 24 teams we absolutely need to make it in the field for the '28 season. If not then it could very well be the time to move on from him. I guess that assumes he is getting the resources he needs to compete.