From Slash Film:
There is a marked difference between the tough, squinting James Bond played by Daniel Craig and the urbane, quippy Bond incarnated by Roger Moore in seven films released between 1973 and 1985. The two get a little closer, however, in this long James Bond Heineken spot, which vaguely promotes the new film Spectre and definitely promotes the beer.
What you get in this 90-second spot is a boat-based chase scene built out of footage from Spectre with a bunch of ad-agency created footage of a woman whose waterskiing plans are derailed by Bond’s activities, turning her into a not-unwilling beer delivery service.
It’s goofy and cheesy. It’s also kind of fun thanks to the ingenuity of adding the commercial aspects to what I suppose areSpectre shots created for a very different purpose, and also because this is the closest we’re ever likely to see Daniel Craig getting to the winking, colorful Bond of years past.
What you get in this 90-second spot is a boat-based chase scene built out of footage from Spectre with a bunch of ad-agency created footage of a woman whose waterskiing plans are derailed by Bond’s activities, turning her into a not-unwilling beer delivery service.
It’s goofy and cheesy. It’s also kind of fun thanks to the ingenuity of adding the commercial aspects to what I suppose areSpectre shots created for a very different purpose, and also because this is the closest we’re ever likely to see Daniel Craig getting to the winking, colorful Bond of years past.
