This fact will only hurt the BIG as we negotiate our next TV deal.
True..
And it's going to hit sports the hardest.
Think of it this way.. Pretend you own a TV network. What do you put on your network?
1) Sports! Heck Yeah!, but wait, it's going to cost you umpteen millions of dollars to pay all the athletes, managers, franchises, etc
2) Action Movies! Heck Yeah, but wait, that is still expensive, high paid actors, special effects, etc.
3) Reality Shows! The Best Eva! You could put dumb reality tv shows on, where the cast might cost you a max of 1 million.
4) American Ninja Warrior! This is actually the best of everything, by making it a contest, it doesn't cost you hardly squat, just the price for the industrial size jungle gym and camera operators.
Trying to be funny here, but also make a point about the future of paid sports programming.