JMI Sports & NIL Issue

Farsight Clone

All-Conference
Aug 30, 2025
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So this has been floating around. I have seen it in multiple places. Take it as you will.

From what I understand is that Mitch allowing JMI to have full control over NIL might be his worst deal of all time. It seems like we are gated by JMI.

If true, JMI is the root of our NIL issues.

JMI Deal

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SkyPrince

Senior
Jul 7, 2025
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How strong is UK 's '"collective" game anyway?
Something tells me UK is probably at the bottom of the SEC is "casual" fan contributions.
I would define that as a person giving between 25-300 monthly.
I just don't think this fanbase embraces giving to collectives.
UK is a basketball centric fanbase and conventional wisdom has always been that millionaires take care of the basketball program.
Don't dispute some truth about the JMI deal but I think it's being overused as an excuse for a poorly performing team assembled by a poorly performing coach.
 
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Jul 6, 2025
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This jmi deal is awful but..... isnt the problem. If it was, football would've complained and that isnt happening; at least yet. Plus we were missing guys in basketball before the deal was signed.

I maintain the issue is players don't want to play in the zoom offense. Its basically a fancier Princeton offense that doesn't give guys the ability to display their abilities.

Also thats why we stopped running it this year. That's why our offense looks so stagnant, weird, and PG ball dominant.

We hired someone that was the anti cal to bring mid major basketball to the big time. It isn't working and wont work.

Jmo.
 

Cats4321

Senior
Nov 18, 2025
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Mitch needs to actually explain this deal instead of giving some defensive answer about it. Which raises another question, if it was such a good deal then why did he give such a bizarre response? I honestly think he is completely clueless about how to run a successful program.
 

fisherscatfan

All-Conference
Jan 17, 2010
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Is it:
-JMI is not finding the deals and requiring too much of the athlete
-JMI risk compliance too conservative
-other schools are ignoring NILGo and basically doing pay for play still
-Pope cannot close

Dont know but something is definitely off. No reason to not have a single commitment.
 

preston-lemasterpiece

All-Conference
Apr 15, 2025
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Mitch needs to actually explain this deal instead of giving some defensive answer about it. Which raises another question, if it was such a good deal then why did he give such a bizarre response? I honestly think he is completely clueless about how to run a successful program.
Exactly. If it's just such a great deal why is he reacting like that?
 

Ky_Bred_Cat

All-Conference
Dec 28, 2014
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There was a long in depth thread about this recently. One poster in particular was adamant the NIL deal is a good one and also that Matt Jones was sabotaging it for personal business reasons.

This poster seemed to know a lot about the deal and very sternly defended it. Clearly this person has a personal stake in NIL working. Could this poster be yet another Athletic Dept lurker attempting to influence a narrative?

As for Matt Jones, he drives me nuts but unquestionably is very smart and knows business, especially UK sports-related. My hunch, based on what I've learned so far, is that Matt is likely right about this situation. If so, this is devastating to our program.
 
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BlueBloodKyFan73

All-Conference
Oct 29, 2010
3,144
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Since we are all speculating on this JMI NIL handcuff let’s see how football recruiting goes. If we get good players then it can’t be JMI and has to be Pope but football has a GM. Correct me if I’m wrong wasn’t Fox In charge of NIL.
 

mdluk1

All-Conference
Oct 28, 2007
651
3,431
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There was a long in depth thread about this recently. One poster in particular was adamant the NIL deal is a good one and also that Matt Jones was sabotaging it for personal business reasons.

This poster seemed to know a lot about the deal and very sternly defended it. Clearly this person has a personal stake in NIL working. Could this poster be yet another Athletic Dept lurker attempting to influence a narrative?

As for Matt Jones, he drives me nuts but unquestionably is very smart and knows business, especially UK sports-related, very well. My hunch is he is likely right about this situation. If so, this is devastating to our program.
It does seem odd that UK is the only school that has this agreement with them. And to be locked in until 2040? Is there any way out ?
 
Dec 23, 2022
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No matter how many times you repeat a lie it’s still gonna be a lie. JMI controls BBNIL Suite, UK in house NIL and nothing else. Out has no control over athletes doing deals with collectives, businesses, or boosters. Athletes don’t even have to use JMI, yall just lie and say they do to serve Matt Jones.
 
Dec 23, 2022
767
811
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It does seem odd that UK is the only school that has this agreement with them. And to be locked in until 2040? Is there any way out ?
They have agreements with UK, UCLA, Notre Dame, Georgia, Utah, the I’ve League conference and others but yeah, it seems odd that UK fans are desperate to spread these lies for Matt Jones and don’t have access to google or time to do basic research so they can think for themselves.
 

Ky_Bred_Cat

All-Conference
Dec 28, 2014
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They have agreements with UK, UCLA, Notre Dame, Georgia, Utah, the I’ve League conference and others but yeah, it seems odd that UK fans are desperate to spread these lies for Matt Jones and don’t have access to google or time to do basic research so they can think for themselves.
What is your relationship to the Athletic Dept and/or JMI? Clearly something is motivating you on this.
 
Dec 23, 2022
767
811
93
This jmi deal is awful but..... isnt the problem. If it was, football would've complained and that isnt happening; at least yet. Plus we were missing guys in basketball before the deal was signed.

I maintain the issue is players don't want to play in the zoom offense. Its basically a fancier Princeton offense that doesn't give guys the ability to display their abilities.

Also thats why we stopped running it this year. That's why our offense looks so stagnant, weird, and PG ball dominant.

We hired someone that was the anti cal to bring mid major basketball to the big time. It isn't working and wont work.

Jmo.
Yeah, you can’t say how it’s awful but Matt Jones says it so it must be true even though he’s feuding with JMI and UK over access. KSR first fanbase.
 

mdluk1

All-Conference
Oct 28, 2007
651
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They have agreements with UK, UCLA, Notre Dame, Georgia, Utah, the I’ve League conference and others but yeah, it seems odd that UK fans are desperate to spread these lies for Matt Jones and don’t have access to google or time to do basic research so they can think for themselves.
I admit I do not know how the nil deals will work but something is not working. We supposedly spent more on our bb roster than any other team but missed on most of our big targets. And can’t seem to close the deal with Stokes or Collins. Is it nil/jmi or Pope?
 
Dec 23, 2022
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I admit I do not know how the nil deals will work but something is not working. We supposedly spent more on our bb roster than any other team but missed on most of our big targets. And can’t seem to close the deal with Stokes or Collins. Is it nil/jmi or Pope?
Kentucky spending more money speaks directly to against the claim that NIL is a problem with recruiting.
 
Dec 23, 2022
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He doesn’t understand that he’s going about it wrong with defending his company. He thinks everyone is Matt jones followers for some reason and I don’t get that either. Matt gets talked bad about on rafters a lot lol 😂
Specifically what am I wrong about? These JMI claims come directly from Matt Jones, where you like him or not you’re adopting his agenda.

I would love to have a real conversation about what’s really going on and the claims you make.
 

mdluk1

All-Conference
Oct 28, 2007
651
3,431
93
Specifically what am I wrong about? These JMI claims come directly from Matt Jones, where you like him or not you’re adopting his agenda.

I would love to have a real conversation about what’s really going on and the claims you make.
Well if you know what is really going on, I wish you’d tell us. It’s hard to accept that UK basketball can’t seem to land a top recruit anymore.
 

fisherscatfan

All-Conference
Jan 17, 2010
451
1,006
93
There was a long in depth thread about this recently. One poster in particular was adamant the NIL deal is a good one and also that Matt Jones was sabotaging it for personal business reasons.

This poster seemed to know a lot about the deal and very sternly defended it. Clearly this person has a personal stake in NIL working. Could this poster be yet another Athletic Dept lurker attempting to influence a narrative?

As for Matt Jones, he drives me nuts but unquestionably is very smart and knows business, especially UK sports-related, very well. My hunch is he is likely right about this situation. If so, this is devastating to our program.
The poster regurgitates the press release talking points, calls people who raise questions liars and Matt Jones puppets. Basically tries to shout people down. The money spent on the 25-26 BB team was done before the JMI deal in August and before NILGo and is unrelated to the future. That appears to be a miss on Pope’s part, not on UK’s support.

Looking at the JMI deal on the surface it looks Mitch was trying to stabilize revenue given the court rulings regarding revenue sharing and comply with NIL new rules especially if the SCORE Act passed.

But given the lack of BB recruits signed since the JMI deal, Rich Brooks saying UK has to step up, Tipton’s tweet, accusations of an apparent relationship between an AD employee and a JMI employee, report(s) of NIL contracts holding up BB commitments, apparent limited teeth of enforcement of NILGo due to fear of litigation, the SCORE Act floundering and a 15 year commitment in a changing landscape there are legit questions being asked.

A ton of speculation, potentially some smoke and JMI deal supporters basically telling people to shut up. People want to know—Is it Pope or other things. JMI deal may be great if “collectives” are reeled in through enforcement and legislation and JMI can deliver business deals to student athletes. Guess time will tell.
 
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Woodrow24

Heisman
Dec 21, 2015
5,855
14,400
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Specifically what am I wrong about? These JMI claims come directly from Matt Jones, where you like him or not you’re adopting his agenda.

I would love to have a real conversation about what’s really going on and the claims you make.
What claims? I haven’t said a single thing about JMI because I don’t know enough about it to comment yet. You’re wrong with the attitude that all fans believe or follow everything on KSR. You’ve accused me of it randomly and I have no idea why. I rarely listen to KSR and like I said I’ve seen people trash Matt jones on here several times. I don’t recall ever saying anything good or bad about Matt. You’re also wrong with being so argumentative when you try to prove a point. You keep telling me I say things that I never have said so I have no damn clue what you’re talking about
 

Goingfor9

All-Conference
Jan 27, 2003
15,654
2,272
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Listen people. We paid 22 million for this roster. We landed our third and 4th options at most spots. If we are paying22 million the problem isn’t the collective it’s the coach. All of this is a smokescreen. Pope had a big budget and signed second rate players. To walkers assertion and people stirring the jmi pot it’s only to distract and make an excuse. Yes. These are popes guys. These are who he could land.
 

JPFisher

Heisman
Jul 24, 2013
6,389
11,731
113
If the JMI deal is as bad as it sounds, we could probably boycott the businesses comprising JMI and that could either force them to shell out more money and/or renegotiate the deal.
 
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KYace83

Freshman
Aug 30, 2025
24
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There is definitely a problem and I am inclined to believe it has more to do with Pope than a NIL issue. We seem to have the money, we just gave it to a bunch of kids who might not be good enough. I don’t think kids want to play for Pope.
 

Ky_Bred_Cat

All-Conference
Dec 28, 2014
2,109
3,912
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The poster regurgitates the press release talking points, calls people who raise questions liars and Matt Jones puppets. Basically tries to shout people down. The money spent on the 25-26 BB team was done before the JMI deal in August and before NILGo and is unrelated to the future. That appears to be a miss on Pope’s part, not on UK’s support.

Looking at the JMI deal on the surface it looks Mitch was trying to stabilize revenue given the court rulings regarding revenue sharing and comply with NIL new rules especially if the SCORE Act passed.

But given the lack of BB recruits signed since the JMI deal, Rich Brooks saying UK has to step up, Tipton’s tweet, an apparent relationship between an AD employee and a JMI employee, report(s) of NIL contracts holding up BB commitments, apparent limited teeth of enforcement of NILGo due to fear of litigation, the SCORE Act floundering and a 15 year commitment in a changing landscape there are legit questions being asked.

A ton of speculation, potentially some smoke and JMI deal supporters basically telling people to shut up. People want to know—Is it Pope or other things. JMI deal may be great if “collectives” are reeled in through enforcement and legislation and JMI can deliver business deals to student athletes. Guess time will tell.
The tone does suggest a Mitch disciple or some close relationship in place.
 

RunninRichie

Heisman
Sep 5, 2019
27,714
65,522
113
No matter how many times you repeat a lie it’s still gonna be a lie. JMI controls BBNIL Suite, UK in house NIL and nothing else. Out has no control over athletes doing deals with collectives, businesses, or boosters. Athletes don’t even have to use JMI, yall just lie and say they do to serve Matt Jones.
I'm glad you set that straight. Surely you working for JMI would give you credence to these facts. Totally not paid to monitor this site.
 

fisherscatfan

All-Conference
Jan 17, 2010
451
1,006
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Listen people. We paid 22 million for this roster. We landed our third and 4th options at most spots. If we are paying22 million the problem isn’t the collective it’s the coach. All of this is a smokescreen. Pope had a big budget and signed second rate players. To walkers assertion and people stirring the jmi pot it’s only to distract and make an excuse. Yes. These are popes guys. These are who he could land.
The 22 million was before the JMI deal and the new NILGo requirements I believe.

There still may be a Pope/player issue but listen when Barnhart says “we aren’t going to break rules”. There has been reporting that some schools apparently are going around NILGo system to get deals done.
 

kfwa

Junior
Oct 12, 2014
197
384
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are any other colleges having their NIL go thru a 3rd party?

this seems like its an opportunity to be ripe with corruption.
 
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