Ohio State claims No. 1 spot in NIL rankings

RyanSnyder

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Not sure how this is going to get fixed at Penn State, but it’s going to be a real issue if things don’t start shifting this year. Ultimately, the markets are going to have a big impact.

Columbus vs State College are on two totally different scales, but PSU can’t keep pushing the power of the alumni association for the future. That power has to be bumped up to help current players or it’ll be a big hurdle for the staff to overcome.

Thoughts?

 

BobPSU92

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Not sure how this is going to get fixed at Penn State, but it’s going to be a real issue if things don’t start shifting this year. Ultimately, the markets are going to have a big impact.

Columbus vs State College are on two totally different scales, but PSU can’t keep pushing the power of the alumni association for the future. That power has to be bumped up to help current players or it’ll be a big hurdle for the staff to overcome.

Thoughts?



But the real story is the academic opportunities Tosu is creating for its student-athletes. That is what we’re up against.
 

bbrown

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Not sure how this is going to get fixed at Penn State, but it’s going to be a real issue if things don’t start shifting this year. Ultimately, the markets are going to have a big impact.

Columbus vs State College are on two totally different scales, but PSU can’t keep pushing the power of the alumni association for the future. That power has to be bumped up to help current players or it’ll be a big hurdle for the staff to overcome.

Thoughts?


school bus junior plastics GIF
 

Midnighter

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Not sure how this is going to get fixed at Penn State, but it’s going to be a real issue if things don’t start shifting this year. Ultimately, the markets are going to have a big impact.

Columbus vs State College are on two totally different scales, but PSU can’t keep pushing the power of the alumni association for the future. That power has to be bumped up to help current players or it’ll be a big hurdle for the staff to overcome.

Thoughts?



 
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fairgambit

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Not sure how this is going to get fixed at Penn State, but it’s going to be a real issue if things don’t start shifting this year. Ultimately, the markets are going to have a big impact.

Columbus vs State College are on two totally different scales, but PSU can’t keep pushing the power of the alumni association for the future. That power has to be bumped up to help current players or it’ll be a big hurdle for the staff to overcome.

Thoughts?


In today's college football world Penn State will become a 2nd tier player. There will be a dozen, 1st tier, "pro style" teams, and neither the Penn State administration, nor its alums, have the desire to join the madness. I applaud that position. Perhaps the focus will then turn to being a 1st tier academic institution.
 

Midnighter

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In today's college football world Penn State will become a 2nd tier player. There will be a dozen, 1st tier, "pro style" teams, and neither the Penn State administration, nor its alums, have the desire to join the madness. I applaud that position. Perhaps the focus will then turn to being a 1st tier academic institution.

This is already happening. The question is, how much does Penn State want to spend to keep pretending they can keep up with Ohio State? From what we've seen, a pretty stupid amount.
 

CvilleElksCoach

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How is this being measured against other schools? Many of the NIL deals are not generating the level of dollars they expected from what I'm seeing from NIL Newstand.
 

Midnighter

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How is this being measured against other schools? Many of the NIL deals are not generating the level of dollars they expected from what I'm seeing from NIL Newstand.

Guess it's in dollars:

A total of 220 student-athletes have engaged in 608 reported NIL activities with a total compensation value of $2.98 million. All three figures rank No. 1 nationally, according to Opendorse, the cutting edge services company hired by Ohio State to help its student-athletes with education and resource opportunities to maximize their NIL earning potential.

 
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FrontierLion

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In today's college football world Penn State will become a 2nd tier player. There will be a dozen, 1st tier, "pro style" teams, and neither the Penn State administration, nor its alums, have the desire to join the madness. I applaud that position. Perhaps the focus will then turn to being a 1st tier academic institution.
Would it make sense, then, to have further tiered sub-divisions of college football? Let the top twelve pro-style teams battle it out every year for a championship, while Penn State and others like it - who choose not to become an NFL minor league program - play for a lesser award of national recognition. I feel its inevitable that something like this will have to happen.

But - would 107,000 PSU fans accept being "second-class" in the college football world? I feel we still have some delusions that we're in the top echelon ;) (myself included).
 

fairgambit

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This is already happening. The question is, how much does Penn State want to spend to keep pretending they can keep up with Ohio State? From what we've seen, a pretty stupid amount.
The carrot of hope must be held out to get fans in the seats but I see no realistic chance of Penn State winning a National Championship in any sport but wrestling. That is not so say we can't compete at a high level, but being elite in most sports will be illusory.
 

fairgambit

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Would it make sense, then, to have further tiered sub-divisions of college football? Let the top twelve pro-style teams battle it out every year for a championship, while Penn State and others like it - who choose not to become an NFL minor league program - play for a lesser award of national recognition. I feel its inevitable that something like this will have to happen.

But - would 107,000 PSU fans accept being "second-class" in the college football world? I feel we still have some delusions that we're in the top echelon ;) (myself included).
Tiered sub divisions might be inevitable. Perhaps there could be spending caps. I would rather try to be ahead of schools like Northwestern, Pitt, Maryland, Iowa, WVU, etc. than try to chase the tails of OSU, Texas, and USC.
 

Midnighter

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Would it make sense, then, to have further tiered sub-divisions of college football? Let the top twelve pro-style teams battle it out every year for a championship, while Penn State and others like it - who choose not to become an NFL minor league program - play for a lesser award of national recognition. I feel its inevitable that something like this will have to happen.

But - would 107,000 PSU fans accept being "second-class" in the college football world? I feel we still have some delusions that we're in the top echelon ;) (myself included).

It's a good idea I think. Though you probably don't need 12 teams in Tier 1, maybe just Bama, Georgia, LSU, Clemson, Oklahoma, Oregon, Texas A&M, Texas, and Ohio State; or, the schools that have the money and are willing to go all in on NIL/funding players.
 

GrimReaper

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Would it make sense, then, to have further tiered sub-divisions of college football? Let the top twelve pro-style teams battle it out every year for a championship, while Penn State and others like it - who choose not to become an NFL minor league program - play for a lesser award of national recognition. I feel its inevitable that something like this will have to happen.

But - would 107,000 PSU fans accept being "second-class" in the college football world?
I feel we still have some delusions that we're in the top echelon ;) (myself included).
Probably not, but 45,000 might.
 

Phlebitis

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The carrot of hope must be held out to get fans in the seats but I see no realistic chance of Penn State winning a National Championship in any sport but wrestling.
Wouldn't it be even easier for OSU to fund a championship wrestling team? They're not exactly chopped liver and flipping just a few could do it. I would think any school with an established program could pull it off fairly easy especially dealing with athletes who have limited professional earning potential. They might be more easily influenced with an NIL "deal."
 

fairgambit

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Wouldn't it be even easier for OSU to fund a championship wrestling team? They're not exactly chopped liver and flipping just a few could do it. I would think any school with an established program could pull it off fairly easy especially dealing with athletes who have limited professional earning potential. They might be more easily influenced with an NIL "deal."
Maybe, but as long as Cael is here many of the top recruits will want to be coached by the very best, regardless of cash. That would especially be true for those with Olympic aspirations. My only concern would be if Cael left and I don't see that happening
 

WDLion

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Wouldn't it be even easier for OSU to fund a championship wrestling team? They're not exactly chopped liver and flipping just a few could do it. I would think any school with an established program could pull it off fairly easy especially dealing with athletes who have limited professional earning potential. They might be more easily influenced with an NIL "deal."
They already have the top three in the country coming next year.
 

kgilbert78

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Would it make sense, then, to have further tiered sub-divisions of college football? Let the top twelve pro-style teams battle it out every year for a championship, while Penn State and others like it - who choose not to become an NFL minor league program - play for a lesser award of national recognition. I feel its inevitable that something like this will have to happen.

But - would 107,000 PSU fans accept being "second-class" in the college football world? I feel we still have some delusions that we're in the top echelon ;) (myself included).
The Ivies once had large stadiums that were filled every weekend. Once.
 

blion72

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In today's college football world Penn State will become a 2nd tier player. There will be a dozen, 1st tier, "pro style" teams, and neither the Penn State administration, nor its alums, have the desire to join the madness. I applaud that position. Perhaps the focus will then turn to being a 1st tier academic institution.
I think that will be the logical end point, given the current trends. I find it interesting that tOSU is making the claim, since this means the athletes that they happened to recruit are getting in total the most NIL $$$ from businesses and organizations completely removed from OSU, and that these $$$ are for the use of the specific individuals' NIL. After all presently no school is allowed to be involved in the funding or directing the funding to attend or perform.

The only thing that could modify this situation is how the +100 D1 schools react to 5-6 of their brethren being more competitive, due to $$$ NIL for their athletes. I am not sure many of us have a feel for how the schools as as whole see this. That means the students, faculty, Boards/Presidents/administration, alumni and even people in the regions who have interest in the athletic programs of the schools. Could a small group of schools just be able to do whatever they want and create a very small Tier 1 - say 6-8 schools, while the other +100 schools tried to compete with them? In other words, can a small minority completely change the landscape of all the sports and competition? Would the majority rise up and just ban this small minority from any interaction on all fronts - every sport, academic research, academic transfers, etc. In other words, the majority could just treat them like lepers and ban them from all university relationships. After all, the power is with the majority. Of course to get that type of attack on the small minority would take orchestration that may be hard to achieve - NCAA would normally do that, but they seem headed to shut down.

If the majority can't stop a small minority, then maybe what happens is the vast majority go full pro. That means no real rules, and every sport stands on its own money. The universities could totally separate from any athletic dept, and each sport becomes self-funding with their athletes generating NIL$ plus even being paid direct from the club. Players would not even need to be students. The sports that cannot survive just devolve to friendly club teams funded by the players. For most schools this would get rid of the financial drain of the sports programs, and the students would just buy tickets like any fan would. This is the ultimate Darwinian end, and also not clear what would stop this. Once the schools exit the sports, there is no Title 9 problem, as everyone is equal = that is nobody gets anything from the school. The "pro sports" teams would have no Title 9 liability, as they are not associated with the schools. If they use the logo, they have to license the usage. If you can accept 10 schools are a Tier 1 pro group, then why not 100 teams?

I am assuming that this will never become a matter for the US congress to deal with, and am not sure they could deal with it right now anyhow. Not sure the court system is going to deal with it, so it will be whether the schools want to actually address this or not. The problem they have is that the organization they setup for sports is the NCAA, and most of us are assuming they are on their death bed. Do they even exist in 10 years, or at least exist as a compliance and enforcement organization?
 
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psu31trap

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. The universities could totally separate from any athletic dept, and each sport becomes self-funding with their athletes generating NIL$ plus even being paid direct from the club. Players would not even need to be students. The sports that cannot survive just devolve to friendly club teams funded by the players. If they use the logo, they have to license the usage. If you can accept 10 schools are a Tier 1 pro group, then why not 100 teams?

I am assuming that this will never become a matter for the US congress to deal with, and am not sure they could deal with it right now anyhow.
Excellent post!! In time, the government will have no choice but to step in and right the ship. Without rules, guidelines and consequences you will have utter chaos. I can’t see universities attaching their name to a semi professional football team.
 

Nits1989

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Sorry for the long rant but I have a lot of questions about the reality of NIL. This is what Ohio State is advertising, but does it make sense? aTm just brought in their great recruiting class and they’re not number 1 in NIL? Did Ohio State include Ewers‘s money? If Texas counted Ewers‘s money, why aren’t they number 1, especially with the Clark Field Initiative and all their rich boosters? Why aren’t Bama or Clemson number 1? They’re both committed to football. How about USC and all of their rich alums and new coach, why aren’t they number 1? If PSU can’t compete anymore due to NIL, how did we just get a top 10 class in 2022 and a great start to 2023? Btw, what did Ohio State or Texas really have to do with Ewers NIL contract? He got it himself and it is traveling with him. Also, how much of it has Ewers actually received? The tweets I’ve read about it say the $1.4 million number is for signing autographs. That’s a lot of autographs for someone who’s never played. I haven’t seen any info on his “equity” interest in the drink company. I’ve kinda wondered if there’s been a lot of puffing with respect to his NIL deals. Will he really see anything near that amount? Are any big NIL contracts guaranteed money, or are the vast majority of players getting a couple hundred bucks to sign autographs? This article makes it sound lIke the latter. How much are most college athletes worth in terms of an NIL contract from a real business, not some obsessed alum who wants his school to be number 1? Rogers and Mahomes have real million dollar contracts with State Farm. In Buffalo, Josh Allen advertises for a big car dealership, but I don’t really see any other Bills or Sabres on TV doing significant advertising. How much is Ewers or some other college player worth to a real business compared to Rogers and Mahomes, or Allen? With respect to obsessed alums, why aren‘t aTm or Texas number 1 in NIL deals? Are Ohio State‘s obsessed alums richer and more obsessed than aTm and Texas? Probably not. Also, why can’t PSU fans create another “Nittany Lion Club” similar to Texas’s Clark Field Initiative?
 

wbcbus

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So I'm seeing the OSU dollars but not the PSU dollars. Guess I need to see both before I'm concerned, not that I expect I wont be.
 

psujejr

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It's a good idea I think. Though you probably don't need 12 teams in Tier 1, maybe just Bama, Georgia, LSU, Clemson, Oklahoma, Oregon, Texas A&M, Texas, and Ohio State; or, the schools that have the money and are willing to go all in on NIL/funding players.
Clemson is not in that group. Small school, small alumni, middle if nowhere.
 

J.E.B

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In 10 years you will have CFB classes like the PIAA and the teams in each class will be determined but their ability to generate $$$. Class A will be the the big boys with deep pockets and the NFL's junior formula. PSU will be in the B or C class....
 
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BobPSU92

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In 10 years you will have CFB classes like the PIAA and the teams in each class will be determined but their ability to generate $$$. Class A will be the the big boys with deep pockets and the NFL's junior formula. PSU will be in the B or C class....

Add relegation and promotion like English Premier League.
 
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FrontierLion

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Could a small group of schools just be able to do whatever they want and create a very small Tier 1 - say 6-8 schools, while the other +100 schools tried to compete with them? In other words, can a small minority completely change the landscape of all the sports and competition? Would the majority rise up and just ban this small minority from any interaction on all fronts - every sport, academic research, academic transfers, etc.
This is essentially what happens in Major League Baseball. There are maybe one or two outliers each year, but you have a select group of "Tier 1" teams in NYY, LAD, BOS, HOU, etc, then everyone else. The owners are in no hurry to adopt any kind of salary cap and put an end to the dominance, because they're still making big $$$ - for now anyway.

I would assume college football would react similarly. If the PSU's of the world can continue to fill 100,000 seat stadiums while being second class, nothing will be done because the money is still rolling in. If the fans respond with their (lack of) wallets, then change will happen. Championships/competitiveness doesn't really matter - it's all about the dollar signs.
 

Midnighter

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Clemson is not in that group. Small school, small alumni, middle if nowhere.

Maybe, but they've shown a) an ability to recruit at an elite level, and b) that they're willing to invest in their program to make it successful. Their status as a yearly contender maybe tenuous and could be they caught lightning in a bottle with Lawrence, but they're self-sustaining and in a weak conference. USC could be on the list too just because of it's rich, local talent pool.
 

bbb2021

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Not sure about the source of OSU claiming the no. 1 NIL spot. I can't believe they're even in the same universe as Texas A&M and Texas. The amount of NIL money being spent by those two is staggering and dwarfs OSU. I guess my question is who is Zach Barnett and where is he getting his info.
 

Midnighter

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Not sure about the source of OSU claiming the no. 1 NIL spot. I can't believe they're even in the same universe as Texas A&M and Texas. The amount of NIL money being spent by those two is staggering and dwarfs OSU. I guess my question is who is Zach Barnett and where is he getting his info.

The company hired by OSU to develop their NIL program is Opendorse, and they're also the source of the data used in this article. They work with a bunch of big time programs, including Texas, so their information is probably fairly legit.

Again, this claim about A&M spending a record amount to secure a signing class is not documented or at all proven - it's the estimation/opinion of some Texas fan on a message board. There is no need to hide NIL deals - where are they for these A&M players??
 

bbb2021

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The company hired by OSU to develop their NIL program is Opendorse, and they're also the source of the data used in this article. They work with a bunch of big time programs, including Texas, so their information is probably fairly legit.

Again, this claim about A&M spending a record amount to secure a signing class is not documented or at all proven - it's the estimation/opinion of some Texas fan on a message board. There is no need to hide NIL deals - where are they for these A&M players??
Thanks. Good info.

I have a son that lives in Pickerington Ohio - a suburb of Columbus - and he claims the worst thing that could have happened last year for the B1G was for Harbaugh and Michigan to thump OSU in the way they did. Everybody associated with that program is really POd and focused on 2022 and vows to change what happened to them in Ann Arbor in 2021 - whatever it takes - including money. I believe Day fired his whole defensive staff minus L. Johnson which is understandable since their defense the last 2 years was putrid - and that's being kind
 

IANit

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Not sure how this is going to get fixed at Penn State, but it’s going to be a real issue if things don’t start shifting this year. Ultimately, the markets are going to have a big impact.

Columbus vs State College are on two totally different scales, but PSU can’t keep pushing the power of the alumni association for the future. That power has to be bumped up to help current players or it’ll be a big hurdle for the staff to overcome.

Thoughts?


They would know this how? That figure sounds low next to the SEC pre-NIL.
 

EddyS

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I think that PSU is a perennial no.10 unless it’s administration does it’s job on cost and quality of education.
 

IANit

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Sorry for the long rant but I have a lot of questions about the reality of NIL. This is what Ohio State is advertising, but does it make sense? aTm just brought in their great recruiting class and they’re not number 1 in NIL? Did Ohio State include Ewers‘s money? If Texas counted Ewers‘s money, why aren’t they number 1, especially with the Clark Field Initiative and all their rich boosters? Why aren’t Bama or Clemson number 1? They’re both committed to football. How about USC and all of their rich alums and new coach, why aren’t they number 1? If PSU can’t compete anymore due to NIL, how did we just get a top 10 class in 2022 and a great start to 2023? Btw, what did Ohio State or Texas really have to do with Ewers NIL contract? He got it himself and it is traveling with him. Also, how much of it has Ewers actually received? The tweets I’ve read about it say the $1.4 million number is for signing autographs. That’s a lot of autographs for someone who’s never played. I haven’t seen any info on his “equity” interest in the drink company. I’ve kinda wondered if there’s been a lot of puffing with respect to his NIL deals. Will he really see anything near that amount? Are any big NIL contracts guaranteed money, or are the vast majority of players getting a couple hundred bucks to sign autographs? This article makes it sound lIke the latter. How much are most college athletes worth in terms of an NIL contract from a real business, not some obsessed alum who wants his school to be number 1? Rogers and Mahomes have real million dollar contracts with State Farm. In Buffalo, Josh Allen advertises for a big car dealership, but I don’t really see any other Bills or Sabres on TV doing significant advertising. How much is Ewers or some other college player worth to a real business compared to Rogers and Mahomes, or Allen? With respect to obsessed alums, why aren‘t aTm or Texas number 1 in NIL deals? Are Ohio State‘s obsessed alums richer and more obsessed than aTm and Texas? Probably not. Also, why can’t PSU fans create another “Nittany Lion Club” similar to Texas’s Clark Field Initiative?
I don't think Ewers got his money due to lack of playing time, btw.
 

wolve1972

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I don't think Ewers got his money due to lack of playing time, btw.
Not sure about getting the $1.4 million but I do know that the contract was with a New Jersey marketing firm and had no ties with OSU. He did get a leased car from OSU but had to return it when he transferred back to Texas.

In his $1.4 million agreement, he has to start 8 games by the end of his sophomore year (2022) and when it became obvious that wasn't going to happen at OSU, he decided to transfer back to Texas. Not only was he never going to pass Stroud, but was also behind McCord on the depth chart. When it became obvious to the OSU coaches that Mullet was on his way out, they really went hard after HS players Drew Allar and Devin Brown. Should be interesting to see if Ewers starts at Texas in 2022.
 

Tchains23

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Not sure about getting the $1.4 million but I do know that the contract was with a New Jersey marketing firm and had no ties with OSU. He did get a leased car from OSU but had to return it when he transferred back to Texas.

In his $1.4 million agreement, he has to start 8 games by the end of his sophomore year (2022) and when it became obvious that wasn't going to happen at OSU, he decided to transfer back to Texas. Not only was he never going to pass Stroud, but was also behind McCord on the depth chart. When it became obvious to the OSU coaches that Mullet was on his way out, they really went hard after HS players Drew Allar and Devin Brown. Should be interesting to see if Ewers starts at Texas in 2022.
Playing time is not part of NIL deals.
 
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Nits1989

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I haven’t been able to find much on the details of Ewers’ NIL deal except that it was for three years for autographs and memorabilia. Nothing about guaranteed money. Nothing about playing time. But if the owner of the autograph company wanted to speculate about the possible future value of Ewers’ autograph and pay him $1.4 million guaranteed for future autographs, the owner would have to sell 14,000 of Ewers’ autographs at $100 profit on each autograph in order to break even. I don’t know anything about the autograph business, but $1.4 million seems like a lot of money. I imagine there were conditions to the deal; a guaranteed money deal seems unlikely.
 
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