UConn is alot like Kansas--considered a MAJOR BRAND because of their stellar basketball programs. They have alot of appeal in the NYC market too and that region. They have shown that football can be good in a good conference.
Who knows but in a conference seeking major media deals without an OU, every major brand helps.
On their end they will try for it anyway--probably made a major mistake dropping down from the AAC a few years back and becoming horrid in football.