So when I hear that schools are paying….

Vek96

All-Conference
Jul 4, 2025
1,642
3,419
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Millions for their roster, I’m confused. Name, Image, and Likeness, according to numerous places I’ve researched it, all say that NIL money doesn’t come from the schools. It comes from businesses, collectives, and players individual ventures.

So, I keep hearing this school, and that school is spending millions on their roster. This is all a made up lie.

Why do I keep hearing this stuff?

Not a dime of NIL money is coming out of the school’s pocket.
 
Aug 14, 2025
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Millions for their roster, I’m confused. Name, Image, and Likeness, according to numerous places I’ve researched it, all say that NIL money doesn’t come from the schools. It comes from businesses, collectives, and players individual ventures.

So, I keep hearing this school, and that school is spending millions on their roster. This is all a made up lie.

Why do I keep hearing this stuff?
Lol, rules?!?!?

Spider Man Lol GIF
 

UKBB4Ever

All-Conference
Jul 3, 2025
1,018
1,609
113
Millions for their roster, I’m confused. Name, Image, and Likeness, according to numerous places I’ve researched it, all say that NIL money doesn’t come from the schools. It comes from businesses, collectives, and players individual ventures.

So, I keep hearing this school, and that school is spending millions on their roster. This is all a made up lie.

Why do I keep hearing this stuff?

Not a dime of NIL money is coming out of the school’s pocket.
Mostly true. Although the schools are now setting up school administered NIL accounts. Still just a drop in the bucket to what's out there. For some reason a lot of people want to count other people's money.
 

Eastkybball

All-Conference
May 7, 2019
1,417
2,550
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This crap could’ve saved Pitino from resorting to getting hookers for players to come to Louisville. Whatever it takes to win I guess. Respect
This is a joke by the way.
 

kybassfan

Heisman
Jul 1, 2005
20,032
16,368
113
As I understand the schools/boosters are ‘brokers’ hooking up players with cash Machines. No contracts exists for the school. No expectation to actually play exists. If you intentionally set out to screw this up, you would fail to make it worse. Welcome to basketball brought to you by politics.
 
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BlueBlood96Cat

All-Conference
Jan 5, 2022
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So basically it’s the same as it’s always been. It’s just legal now. No McDonald’s bags anymore.
 

Kentucky15

All-Conference
Mar 29, 2013
2,033
4,220
108
So basically it’s the same as it’s always been. It’s just legal now. No McDonald’s bags anymore.

Nah it’s not close to the way it was. Cheating was highly tempered then. The NCAA would blow you off the map for this stuff now. Just looking back, there was only so much you could do. What we have here is all out corruption at the highest level.

College basketball was always dirty. It was tractor for a father, not enough money to buy John Deere enterprise. We had a name for what resulted from this current model. It was called the death penalty.

SMU was a great example. They went about halfway where we are. Death penalty. Now that what they were doing is open season they’re back in the saddle.
 

yoshukai

Heisman
Dec 21, 2002
28,242
39,174
102
Nah it’s not close to the way it was. Cheating was highly tempered then. The NCAA would blow you off the map for this stuff now. Just looking back, there was only so much you could do. What we have here is all out corruption at the highest level.

College basketball was always dirty. It was tractor for a father, not enough money to buy John Deere enterprise. We had a name for what resulted from this current model. It was called the death penalty.
Unless you were UCLA .
 

Kentucky15

All-Conference
Mar 29, 2013
2,033
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Unless you were UCLA .

Id say UCLA was the one example of these things actually taking place. But only for the time it was happening.

There was no way to pay out millions of dollars to athletes before this model. Not like this. Dirty yes, always. But we’re talking about rosters that are worth 10’s of millions. There’s no way that kind of thing was happening as widespread as this.
 
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Kentucky15

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Mar 29, 2013
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I’d also say UCLA is known as well as they are for that becsuse it wasn’t something happening to the degree it does now.

Kentucky handed out cash in a baggy. Not 10’s of millions per roster
 

UKBB4Ever

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Jul 3, 2025
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I’d also say UCLA is known as well as they are for that becsuse it wasn’t something happening to the degree it does now.

Kentucky handed out cash in a baggy. Not 10’s of millions per roster
Lew Alcindor went to UCLA from NY without ever visiting UCLA. At a time when freshmen couldn’t play.

The only contact he had with UCLA was Sam Gilbert.

Lew Alcindor did not come from money.

Yet he traveled around the country with Cassius Clay, Bill Russell, Malcom X and Jim Brown.

And the NCAA never raised an eyebrow.
 

BlueSince92

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Jul 2, 2025
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NIL has been the most back asswards implemented program you could dream of. The whole original gripe was that the schools were making money off the players but the players couldn’t get a dime. And the schools were making many tens of millions of dollars off the players. Through ESPN deals.

So how do they fix it?

Up to a few months ago they fixed it by actually making it impermissible for the schools to give the players a dime. Oh, and Jimmy’s Print Shop can pay players for commercial spots or whatever if the coach is connected right or the donors are inclined that way or the coach can hustle enough.

Now they’re starting to implement schools paying players but the total they can give players is capped and it’s a low cap it seems to me, compared to the actual money changing hands all told that is literally only changing hands as a result of the value of the players’ names, images, and likenesses.

And there’s still no cap on what the schools can charge ESPN for those same players’ names, images, and likenesses.

If it wasn’t for a ridiculous number of hands in cookie jars this all would have been handled very simply. Players get some actual percentage off the top of the money ESPN is paying each school to air games of their actual sport and same percentage of stadium ticket sales or something, same with Nike fan gear. Some realistic amount that decent teams of lawyers should have been able to negotiate based on the fact most fans will actually not watch all that many more or less games based on star power. They’re generally just watching their team. So it makes sense to give the kids enough the schools aren’t actually exploiting them anymore, but it also makes sense the schools keep enough they can function and not have to raise ticket prices through the roof. Something like that would have addressed all the supposed real reasons NIL exists in the first place. But of course we can’t have that we have to have a whole new set of pies to divide up and fight over.
 
Last edited:

wildcatknh

All-Conference
Apr 29, 2002
2,970
1,573
113
Millions for their roster, I’m confused. Name, Image, and Likeness, according to numerous places I’ve researched it, all say that NIL money doesn’t come from the schools. It comes from businesses, collectives, and players individual ventures.

So, I keep hearing this school, and that school is spending millions on their roster. This is all a made up lie.

Why do I keep hearing this stuff?

Not a dime of NIL money is coming out of the school’s pocket.
Not sure if you're referring to the current setup or what it was prior to the House Settlement being approved.

Before July 1st of this year, schools could guarantee third-party NIL payments to athletes through NIL contracts with the athletes - even though the schools weren't directly paying the athletes.

Under current rules, they can no longer do that, but they can pay athletes directly via revenue sharing up to the cap ($20.5M for this year). Also, athletes can now earn from unlimited third-party NIL deals, but if over $600 they have to be reported and cleared through the NIL Go clearing house.

Maybe that's what people are referring to when they say schools are 'paying' X amount for a roster. Under previous era, maybe they were referring to third-party NIL contracts arranged and facilitated by the schools but paid by third parties ... and in the current landscape athletes are actually paid in part directly by the schools in addition to third-party NIL deals.
 

Vek96

All-Conference
Jul 4, 2025
1,642
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Lol, rules?!?!?

Spider Man Lol GIF
1761090124168.gif
Not sure if you're referring to the current setup or what it was prior to the House Settlement being approved.

Before July 1st of this year, schools could guarantee third-party NIL payments to athletes through NIL contracts with the athletes - even though the schools weren't directly paying the athletes.

Under current rules, they can no longer do that, but they can pay athletes directly via revenue sharing up to the cap ($20.5M for this year). Also, athletes can now earn from unlimited third-party NIL deals, but if over $600 they have to be reported and cleared through the NIL Go clearing house.

Maybe that's what people are referring to when they say schools are 'paying' X amount for a roster. Under previous era, maybe they were referring to third-party NIL contracts arranged and facilitated by the schools but paid by third parties ... and in the current landscape athletes are actually paid in part directly by the schools in addition to third-party NIL deals.
So, you’re saying schools can directly pay players up to $20.5 million dollars every year? Ok. So, if that’s the case, and I assume that $20.5 cap is for all of the schools athletes, football, basketball, baseball, etc, how is it possible that Kentucky is paying their basketball team $22 million this season? That’s what one of our posters has a thread about.
 

wildcatknh

All-Conference
Apr 29, 2002
2,970
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View attachment 965977

So, you’re saying schools can directly pay players up to $20.5 million dollars every year? Ok. So, if that’s the case, and I assume that $20.5 cap is for all of the schools athletes, football, basketball, baseball, etc, how is it possible that Kentucky is paying their basketball team $22 million this season? That’s what one of our posters has a thread about.
Yes ... the cap is the total for the entire athletics department for all athletes and all sports combined. The cap only applies to revenue sharing ... not NIL. They are 2 separate things. Rev share is capped at $20.5M in total ... but NIL is unlimited. The number I've seen mentioned for how much rev share is going to the basketball team was 25-30% (of the $20.5M limit). So $5-6M of rev share funds is likely going to the basketball team with the majority of the rest of rev share going to football.

And ... the current rules didn't take effect until July 1st of this year. So anything done before then was not subject to the current rules. That's why roster 'salaries' were so high for current players and teams ... they were all rushing to get as much in as they could before the new rules took effect in July. Roster 'salaries' should be much lower next year when everything will be under the current rules.

Additional note: The revenue sharing cap is not fixed indefinitely ... it will increase slightly from year to year and will be reviewed I think they said every 3 years to make sure it's still where it needs to be.
 

Kentucky15

All-Conference
Mar 29, 2013
2,033
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Lew Alcindor went to UCLA from NY without ever visiting UCLA. At a time when freshmen couldn’t play.

The only contact he had with UCLA was Sam Gilbert.

Lew Alcindor did not come from money.

Yet he traveled around the country with Cassius Clay, Bill Russell, Malcom X and Jim Brown.

And the NCAA never raised an eyebrow.

UCLA is one of the most egregious, in your face, illustrations of cheating in sports that there is. I will never be convinced, even though many try to this day and always have, that Wooden was anything but a cheating lying SOS. It is not possible nor conceivable that a man could win to that level nor win for that long and not know your rosters were being paid for to that degree. I don’t believe in the “blind eye” argument either. UCLA was nothing more than a professional team before they were professional teams.

meanwhile others were getting hammered for outright pettiness, or even helping a player out in a time of need. It’s cases like that which have forever tainted the NCAA, especially when they then have a mountain of evidence dropped at their feet and do absolutely nothing.

Wooden is a lie and always will be to me. The real innovator of modern basketball was Adolph Rupp.
 
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UKBB4Ever

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Jul 3, 2025
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UCLA is one of the most egregious, in your face, illustrations of cheating in sports that there is. I will never be convinced, even though many try to this day and always have, that Wooden was anything but a cheating lying SOS. It is not possible nor conceivable that a man could win to that level nor win for that long and not know your rosters were being paid for to that degree. I don’t believe in the “blind eye” argument either. UCLA was nothing more than a professional team before they were professional teams.

meanwhile others were getting hammered for outright pettiness, or even helping a player out in a time of need. It’s cases like that which have forever tainted the NCAA, especially when they then have a mountain of evidence dropped at their feet and do absolutely nothing.

Wooden is a lie and always will be to me. The real innovator of modern basketball was Adolph Rupp.
Couldn’t agree more.

Wooden was a good coach. But he never won anything for the majority of his career.

Only when Sam Gilbert shows up does Wooden start winning.

Even Bill Walton said he took a pay cut when he went to the NBA.

Wooden’s claim to fame was showing players how to put their socks on. 😁
 
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Eagles_Ball_69

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Dec 19, 2003
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Yes ... the cap is the total for the entire athletics department for all athletes and all sports combined. The cap only applies to revenue sharing ... not NIL. They are 2 separate things. Rev share is capped at $20.5M in total ... but NIL is unlimited. The number I've seen mentioned for how much rev share is going to the basketball team was 25-30% (of the $20.5M limit). So $5-6M of rev share funds is likely going to the basketball team with the majority of the rest of rev share going to football.

And ... the current rules didn't take effect until July 1st of this year. So anything done before then was not subject to the current rules. That's why roster 'salaries' were so high for current players and teams ... they were all rushing to get as much in as they could before the new rules took effect in July. Roster 'salaries' should be much lower next year when everything will be under the current rules.

Additional note: The revenue sharing cap is not fixed indefinitely ... it will increase slightly from year to year and will be reviewed I think they said every 3 years to make sure it's still where it needs to be.
Yeah, this year is somewhat of a mixed bag of the old "rules" (weren't really any) and the new house settlement and the NIL clearing house, or whatever it's called.

Per KSR...UK is spending 65/25/5/5 on FB/MBB/WBB/"other". All other SEC schools are 75/15/5/5. But as you mentioned, this is only the $20.5M rev share monies. I assume moving forward there will be a push to make the athletes employees of the universities, that way there can be a cap to all of this. Until then, it's still kind of the wild west, albeit with some new parameters (currently the NIL clearing house thingy).
 

PDX_Blue

Sophomore
Jun 29, 2025
45
171
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UK athletics being a separate entity (LLC) has always confused people a little. They were never going to have to pay public money for Cal's buyout, etc. The NIL rules are confusing. But Duke, for example, is using slush funds from Hedge Fund billionaires. I don't think they have to disclose anything if they're private, but I could be wrong.