Hasn't seemed that much more hyped then your average comic book movie to me. Seems like three or four already this year have had bigger pushes. Actually is the most intriguing of that series in years. I might actually see it.
Actually, purkey, I think you're right about Phoenix's demeanor on film. There were even certain scenes during Walk the Line where I thought he was just creepy as Hell with Reese/June C.--it went beyond just looking out-of-it due to drugs/alcohol. He just weirds me out at times.