Ty Rogers

Purple Pile Driver

All-Conference
May 14, 2014
27,974
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I'm not sure I follow you, but that's probably more of a me problem. I assume that most of the single game tickets on secondary markets are put there by season ticket holders either operating as scalpers generally or more likely paying for their season tickets by selling a few of the games that are in-demand per your comment about opposing alumni. I think you're suggesting that NU put big bumps on single game tickets it sells, and it could do that and I'd have zero problem with it - seems like a good idea for the reasons you've mentioned - but I'm not sure what the percentage of those tickets is compared to my assumption. I guess that the worse your product, the more season tickets holders cancel, the bigger NU's market share is for a la carte sales.
My perspective comes from sitting in the first row of the upper deck thanks to the generosity of a STH. After the first few rows, I don’t see the same people in the same seats in this section. Most non-conference games are empty up there after the first few rows. I would not think those seats are STH seats either with real fans or Brokers. For marquee games the upper deck fills and it’s almost exclusively opposing fans. I don’t think brokers can mark up the seats enough during marquee games to offset the cost of eating a dozen games a year. I believe opposing fans but directly through the NU ticket sales office. Charge up for these tickets!
 
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EagerFan

Junior
Dec 24, 2010
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Thanks for the clarification.

I sit in the middle of 209's front row and I've been trying to buy the seat on either side of my two because they are almost always either empty or filled with opposing fans (sometimes NU fans on my left), but they're both owned by STH that I've never met. And then the rows behind me are as you said.