I'm not sure I follow you, but that's probably more of a me problem. I assume that most of the single game tickets on secondary markets are put there by season ticket holders either operating as scalpers generally or more likely paying for their season tickets by selling a few of the games that are in-demand per your comment about opposing alumni. I think you're suggesting that NU put big bumps on single game tickets it sells, and it could do that and I'd have zero problem with it - seems like a good idea for the reasons you've mentioned - but I'm not sure what the percentage of those tickets is compared to my assumption. I guess that the worse your product, the more season tickets holders cancel, the bigger NU's market share is for a la carte sales.