That is the way the NFL typically works, assuming that your guy is better than their guy. But the best colleges do the same thing. And OU certainly does it.
It was easier for LSU, because they had three elite guys at wide. OU had one. Those pup five stars will be there, likely next year. But it takes more than a high school pedigree to be college elite. Reading defenses is a big part. In OU's scheme, so is run blocking.
OU routinely picks on the weakest link on other teams. But opponents do stuff like getting extra help to the side of the elite guy on the other side.
The thing that made LSU's offense so spectacular was Barrow's mental side. He was a grad student, taking his few courses online. He lived at the coaches offices, and spent as much time as a coach watching film. And he was bright enough make that a huge advantage. Their back shoulder throws were very unusual for a college teams. They all use it. But Barrow's accuracy, and the in flight ball adjustment by their receivers, we remarkable. They got a lot in single coverage, because when you have three, the defense can't double them all. And Barrow as a runner was close to great.
Still, it would be tougher for them if they had to use extra time to change plays at the los because of crowd noise. They were great on the road at Bama, against the CT's four or five stud freshmen. But the rest of their challenging games were with very friendly crowds. And it does make a difference.
LSU seems to have made a scheme move offensively that surely made them a great offense this season. But I believe it was more about Barrow, than their OC. When he's in the NFL next year, we'll find out more about how much it was scheme, and how much about the greatness of a great quarterback.