Why does LG&E advertise?

[Glenn's Take]

Trying to figure out some important crap today and I have never understood this. Who am I taking my business to if they make me mad?

 

[WildcatFan1982]

The sun

 

[mashburned]

You can make a lightbulb with a potato. Google it.

 

[Glenn's Take]

You can make a lightbulb with a potato. Google it.

I think I saw in an LG&E commercial that a potato was a good way to remove a broken light bulb.

 

[Glenn's Take]

The sun

Sometimes the simplest answer is the best.

 

[UKWildcatT]

Lol, I’ve always said this. They have a monopoly, so that’s our money going into that advertising

 

[homeytheclown]

Trying to figure out some important crap today and I have never understood this. Who am I taking my business to if they make me mad?

What other Important crap are u figuring out glen?

 

[812scottj]

I’ve worked for a utility....the regulators require them to advertise their conservation programs. Trust this: you pay for everything they do in your rates. It’s all a gimmick...every move they make is about maximizing shareholder value and controlling operating expenses

 

[theoledog]

I gotta believe that a Utility Co. has got to be one of the best places a person could work.... And I believe that cause I know a person that does...

 

[BernieSadori]

Asked the wife the same question about the Louisville Water Co.

 

[cat_in_the_hat]

Lol, I’ve always said this. They have a monopoly, so that’s our money going into that advertising

In most jurisdictions, including Kentucky, only the cost of educational advertising goes into rates. Educational advertising, for example, is advertising about how customers can get energy audits, take advantage of rebate programs, safety, etc. In other words, it's advertising to educate customers on how to improve their energy consumption, manage their bills, and be safe around electricity and natural gas. Promotional advertising is removed from expenses in rate cases and does not go into rates. So we do not pay for any promotional advertising through our rates.

 

[TXCatFBFan]

Part of their community outreach program

 

[Xception]

KU is regulated by the psc due to being a monopoly, rate hikes and many things have to be approved by the psc.

 

[Get Buckets]

So we do not pay for any promotional advertising through our rates.

So is the only advertising they do educational advertising? If not, where does the money come from for “non-educational advertising” if not through rates?

 

[cat_in_the_hat]

So is the only advertising they do educational advertising? If not, where does the money come from for “non-educational advertising” if not through rates?

No, I don’t think all of their advertising is educational. Shareholders pay for any promotional advertising.

 

[WayneDougan_rivals170043]

I always wondered why Enron and BASF advertised. With Sebring, it had to be a stock play. Still have no idea about BASF though. That’s purely a B to B company.

 

[trueblujr]

I guess they're marketing to potential shareholders? Trying to convince people they're stock is worthy of buying? It's kinda like GE advertising they make Train and Plane Engines? Who's your target demographic there?

 

[KyCatFan_rivals45723]

If solar panels and wind turbines were a cheaper alternative to setup, I could see them wanting to advertise to keep people from converting over. If you had a good water collecting system to catch and store rainwater, you could also take away a lot of your business from the water company. It would be great to go at least partially off the grid.

 

[-Mav-]

I always wondered why Enron and BASF advertised. With Sebring, it had to be a stock play. Still have no idea about BASF though. That’s purely a B to B company.

Late to the thread, but I really hated it when Wyandotte left to record a solo album because they had a fight with BASF.