Nobody has noticed UK this year like ESPN and CBS. They have added programming just for UK. We bring viewers that aren't UK fans, that aren't college basketball fans. We are becoming must watch TV for our lovers, haters and the fringe. When Tiger isn't in the tourney, people don't watch. When Howard Stern has a guest host, nobody listens. The NCAA tournament is THE big money maker for the NCAA. They have noticed too. The NCAA wants nothing more than an undefeated UK - Duke final this year. Greed by programmers, and all the people who believe they can't miss UK's undefeated season or their demise is consuming this tournament.
This post was edited on 3/8 9:58 AM by Dutycat
This post was edited on 3/8 9:58 AM by Dutycat