Stetson Bennett capitalizing on NIL opportunities after national championship win
Stetson Bennett is raking in all the NIL opportunities coming his way since he triumphantly led Georgia over Alabama in the national championship game on Monday.
On Friday, Bennett tweeted out a promotion for Great Clips haircuts.
Earlier this week, the former walk-on surprised fans at a Raising Cane’s restaurant in Athens, and while that appearance wasn’t reported as an official NIL deal, it certainly felt like one.
More on Stetson Bennett’s NIL valuation
Bennett has been through a lot in his career with the Georgia Bulldogs. On Monday night, Bennett took the field as Georgia’s starting quarterback, leading the Bulldogs to a national championship victory. The win meant a lot to Bennett, and it also resulted in a significant rise in his NIL valuation.
On3 compiles NIL valuations for athletes around the country using a number of tools. The overall goal is to quantify an athlete’s true value using a number of factors, including social media presence and on the field play.
Georgia’s national championship has helped Stetson Bennett’s On3 NIL valuation significantly rise, jumping from $89,000 to $360,000. That is a significant jump and places Bennett inside the top 25 of the On3 NIL 100.
Stetson Bennett made an appearance on Good Morning America on Tuesday after he led the Bulldogs to a title. The former walk-on turned national championship winning starting quarterback had a clear message in the appearance, saying that he had to bet on himself. Bennett’s decision to do so has paid off for not only him, but for everyone involved with the Georgia football program.
More on what went into NIL valuations for Bennett, others
The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a certain moment in time.
The NIL valuation is comprised of a number of dynamic data points that focus on two primary factors – an athlete’s social media presence and their level of athletic performance.
A base valuation is generated from the number of followers on each social media platform an athlete has (Instagram, Twitter, and TikTok). Each platform is weighted differently based on the number of marketing dollars that brands and advertisers typically spend on each.
Stetson Bennett is riding the wave as long as he can, just as should.
On3’s Jonathan Wagner contributed to this report