Dallas Cowboys announce first-ever partnership with cryptocurrency platform
Leave it to Jerry Jones to find yet another way for the Dallas Cowboys organization to profit. On Wednesday, the Cowboys announced a partnership with Blockchain.com, creating the first-ever partnership between an NFL team and a cryptocurrency platform.
Jerry Jones made the announcement at the Cowboys headquarters at The Star facility in Frisco, Texas, joined by Blockchain.com Co-Founder and CEO Peter Smith.
“Blockchain.com is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products and remains relentlessly focused on customers,” Jerry Jones said in the press release. “They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world – and that’s a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with Blockchain.com.”
The deal includes club space inside AT&T Stadium for Blockchain.com, rights to social/digital integrations, highly visible signage within the stadium bowl, as well as extensive TV, radio, and digital advertising. The partnership will also create ways for fans to quickly access Dallas Cowboys content and their Blockchain.com Wallet.
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Cowboys’ crypto deal for fans
On top of the benefits for the organization, the Dallas Cowboys also announced a special deal that they worked out with Blockchain.com for the fans.
“To kick off the celebration with Cowboys fans, Blockchain.com will run a special promotion via blockchain.com/first. Fans who sign up with their email on the landing page and purchase $100+ of crypto within the next week will get a $50 crypto bonus.”
The Cowboys are the current favorites to win the NFC East this season, despite a disappointing early exit from the playoffs. Even though Jones’ team hasn’t won a Super Bowl in decades, he still owns the most valuable franchise in the league. Dallas tops New England as the No. 1 most valuable team, worth an estimated $6.5 billion.