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Hulk Hogan death: WWE releases legacy collection for legend, promises proceeds to family

Danby: Daniel Hager07/26/25DanielHagerOn3
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© David Richard-Imagn Images

Following the death of legendary professional wrestler Hulk Hogan — whose real name is Terry Bollea — Thursday morning, WWE Shop has released a “Hulk Hogan Legacy Collection“, with net proceeds from the merchandise going to Hogan’s family.

“In remembrance of Hulk Hogan, WWE will donate all net proceeds of the Hulk Hogan Legacy Collection to his family,” the company said in a statement.

TMZ reports medics were dispatched to the Clearwater, Fla., home of the former WWE and WCW superstar early Thursday morning. It was described by emergency operators as a “cardiac arrest.”

A “slew of police cars and EMTs” were reportedly parked outside Bollea’s home as the wrestling icon was carried out on a stretcher and into an ambulance. Police told TMZ that officers responded to the call at 9:51 am ET and Bollea was treated by Clearwater Fire & Rescue personnel before being transported to a nearby hospital, where he was pronounced dead.

This comes just weeks after Bollea’s wife, Sky Daily, declared her husband’s heart was “strong” after recent surgeries, shutting down rumors he was in a coma. Last month, TMZ previously reported speculation that Bollea was on his “deathbed” but later clarified he was simply dealing with symptoms following a neck procedure he underwent back in May.

Hogan had been retired from in-ring competition since 2012

After nearly four decades in professional wrestling, Bollea/Hogan had been effectively retired from in-ring wrestling since 2006, when he faced Randy Orton in the main event of WWE’s SummerSlam that year. Hogan did participate in a couple of matches for Total Nonstop Action (TNA) Wrestling in the early 2010s, but has mostly appeared on pro wrestling programming as a promotional figure. 

Hulk Hogan is considered among the biggest and most recognizable stars in the extensive history of professional wrestling and WWE specifically, including headlining the main event in the first WrestleMania in 1985, when he paired with actor Mr. T to defeat Roddy Piper and Paul Orndorff, also known as “Mr. Wonderful.” Hogan’s legendary match vs. Andre the Giant in 1988 still holds TV viewership records with a 15.2 Nielsen rating and 33 million viewers.

Hogan was also a well-known actor himself, famously appearing in 1982’s Rocky III as “Thunderlips,” a wrestling champion who fights “Rocky”/Sylvester Stallone in a charity bout at the beginning of the third installment of the long-running movie franchise. Hogan later participated in a VH1 reality series “Hogan Knows Best” alongside his then-wife, Linda, and two children, Brooke and Nick.

On3’s Alex Byington contributed to this report.