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Adult Swim to feature Dallas Cowboys owner Jerry Jones character in new series

Brian Jones Profile Picby: Brian Jones06/12/25brianjones_93
Jerry Jones
Kirby Lee-Imagn Images

Dallas Cowboys owner Jerry Jones will be featured in a new animated series for Adult Swim. According to The Hollywood Reporter, the cable network has ordered a series called Keeping Up With the Joneses, and Jerry Jones will be a character in the series.

Keeping Up With the Joneses will chronicle the Newberry family of Dallas as they try to “keep up” with the wealthy neighbors, including Jones, who lives next door. The Hollywood Reporter said Jerry Jones will not voice himself, as an unnamed actor will tackle the role.

The Adult Swim series will feature 10 episodes with each being a half-hour long. Keeping Up with the Joneses is created by Hugh Davidson, Rachel Ramras and Larry Dorf. The trio recently co-created  Netflix’s The Woman in the House Across the Street from the Girl in the Window, which starred Kristen Bell.

This won’t be the only new TV series that features Jones. This week, Netflix announced that the new docuseries, America’s Team: The Gambler and His Cowboys, will hit the streaming service on Aug. 19. Jerry Jones was interviewed for the docuseries along with Troy Aikman, Michael Irvin, Jimmy Johnson, Barry Switzer and Deion Sanders. Other notable figures featured in the 10-episode series are former President George W. Bush and Nike co-founder Phil Knight.”

While it might be great for Jones to receive attention from TV networks and streaming platforms, his focus is on the Dallas Cowboys winning a Super Bowl. After this year’s draft, the 82-year-old explained why his team can win the NFC East.

“We won the division the year before, so we beat them,” Jones said when talking about the Philadelphia Eagles. “I expected to beat them when we started off this year and didn’t expect them to be the champions. I happen to know where we fell short. To their credit, they fell short in the middle of the year, and boy, to their credit, they got back straight. They got going and they are world champions.

“But I know this, 12 months ago, 13 months ago, we’re sitting here winning the division and the head-to-head plan. …I don’t look at a far-apart action with Philadelphia, and I have probably as much respect for them as a team as anybody in the NFL. Injuries hurt us a bit last year.”