Atlanta Motor Speedway teases 'major news announcement' after eagle-eyed NASCAR fan sparks rumors

Atlanta Motor Speedway looks to be setting up for something big. According to Joseph Srigley of TobyChristie.com, the racetrack will be making a “major news announcement” at 11:30 a.m. ET on Tuesday.

Speedway Motorsports CEO Marcus Smith, track general manager Brandon Hutchinson and Georgia Gov. Brian Kemp will be present for the announcement. Christopher Bell of Joe Gibbs Racing and Ross Chastain of Trackhouse Racing will also be in attendance.

While the official reveal will come in less than 24 hours, the expectation is that Atlanta will be undergoing a name change. This past weekend, a fan on Reddit (u/Positive_Action_7539) posted a picture of the grandstands. Where it would normally say “Atlanta Motor Speedway,” it now says “EchoPark Speedway.”

EchoPark Speedway?
byu/Positive-Action-7539 inNASCAR

Atlanta Motor Speedway set for name change?

EchoPark already has a substantial presence in NASCAR. The car dealership serves as the main sponsor for the Cup Series race at COTA, as well as Dover Motor Speedway. Now, a track sponsorship appears to be next. Along with the new name, it looks like the grandstands got a new paint job as well. A lot of change at Atlanta in recent years and this is just the next step.

Formerly known as Atlanta International Speedway, the 1.54-mile track has been hosting Cup races since 1960. It’s recognized as one of the more exciting tracks on the schedule due to its intermediate/superspeedway layout, and it hosts two races each season.

Atlanta’s second date comes later this month, the Quaker State 400 Available at Walmart. The race, broadcasted on TNT, kicks off the inaugural five-race NASCAR In-Season Tournament.