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Cowboys unveil AI-driven version of Jerry Jones to interact with fans

Nikki Chavanelleby: Nikki Chavanelle09/08/23NikkiChavanelle
Dallas Cowboys Jerry Jones
Sam Hodde/Getty Images

The Dallas Cowboys are adding a new feature to the hallowed halls of AT&T Stadium, the team announced on Thursday.

Displayed on video boards around the facility, fans can now “meet” an AI-driven version of team owner and general manager Jerry Jones.

You never know what’s going to come out of the real Jones’ mouth so the AI platform may have a hard time matching the 80-year-old’s charisma and character, but it is probably programmed with all the best Jerry-isms that Cowboys fans have grown to love.

Dallas opens the 2023 regular season on the road against the New York Giants but fans can check out the new interactive experience during the first home game on Sept. 17 against the Jets.

Dallas has ranked first in average home attendance every year since the opening of AT&T Stadium in 2009. The stadium capacity of 100,000 when expanded is No. 2 in the league. SoFi Stadium can contain just a few hundred more.

The Cowboys averaged 93,465 fans per home game in 2022, up from 93,421 in 2021. Second in attendance behind Dallas were the New York Jets with an average of 78,009 fans per home game.

Cowboys favorited in Week 1 versus New York

The Cowboys are a 3.5-point favorite over the Giants, despite traveling to face them. Dallas won both matchups against New York Last season. First, they won 23-16 in Week 3 action on the road. Then, they beat the Giants again at AT&T Stadium 28-20 in Week 12.

After the Week 1 game, the Cowboys will see the Giants again in Week 10 after another divisional matchup against the Philadelphia Eagles.

“This is a super competitive division,” head coach Mike McCarthy said Monday of the NFC East. “I think all four teams have the opportunity to be in the playoff hunt.”

For the Cowboys, Dak Prescott is suiting up for his eighth season in the league. He’s led Dallas to back-to-back 12-5 finishes over the past two seasons and battled injuries along the way. Meanwhile, Giants quarterback Daniel Jones enters Year 5. He posted career-highs in yardage and completion percentage last season while taking New York to a 9-7-1 finish.