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Dale Earnhardt Jr. addresses future of JRM, potential of running another NASCAR Cup race this season

FaceProfileby: Thomas Goldkamp02/19/25
Dale Earnhardt Jr.
Adam Cairns/Columbus Dispatch / USA TODAY NETWORK

Dale Earnhardt Jr. and JR Motorsports had a highly successful first foray into the NASCAR Cup Series over the weekend when Justin Allgaier drove the No. 40 car in the Daytona 500.

Allgaier finished in the top 10, securing a P9 finish in a chaotic end to the action.

Immediately, all eyes turned to Earnhardt and JR Motorsports. What’s the next step?

“I guess the thing is is everybody’s wondering what’s next for JR Motorsports,” Earnhardt said on the Dale Jr. Download. “I think that Traveller and those folks had a really great time. If they feel like it’s worthwhile for them to put in another investment to go run another race with that car at another track — Talladega or maybe Daytona later this year — that’s to be determined.

“If they want to do that, we’d probably do it. We’d probably just rerun it. Rack it up. So that’s a possibility. We’ll see.”

In other words, it boils down to sponsorships and money. Earnhardt has previously noted he would love to field a full-time Cup Series team, but he can’t make the complete financial investment to make that happen.

He’ll need partners, like Traveller’s Whiskey was this weekend for JR Motorsports.

The scheme was fresh and on point and Allgaier made it happen. But will that success draw more interest from either Traveller’s or some other sponsor to run it back?

“The other side of it is otherwise I don’t know that we’re going to run another race this year,” Earnhardt said of JR Motorsports at the Cup level. “There’d have to be another partner, sponsor, to walk in the door and say, ‘Hey, we saw what you did, we want to be on your car for another race. Y’all want to run another race? We’ve got this much money and we’d invest it in this event and we’d like to run in this market. Can we do it?’ That’s a long conversation.

“So no plans to go run another race.”

For now, at least. Dale Earnhardt Jr. went more in depth on JR Motorsports and the Cup Series in an extensive conversation on his podcast linked here.