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Dale Earnhardt Jr., JR Motorsports unveil new Sun Drop HEYDUDE shoes available Aug. 13

Nick Profile Picby: Nick Geddes08/09/24NickGeddesNews
Dale Earnhardt Jr.
Peter Casey-USA TODAY Sports

JR Motorsports unveiled Friday the Dale Earnhardt Jr. Sun Drop HeyDudes that will be available for NASCAR fans to purchase this coming Tuesday.

The green and white Wally features the iconic No. 3 driven by Dale Earnhardt Sr., as well as the Sun Drop and JR Motorsports logo.

“Our racetrack-ready Wally NASCAR x Dale Earnhardt JR. celebrates the race legend in the same way that drivers celebrate their sponsors,” HeyDudes’ website reads. “Breathable mesh upper, removable insole and flex outsole makes this a clear winner.”

The Earnhardt HeyDudes are one of five NASCAR-themed Wally’s available for purchase this Tuesday. HeyDudes also has a Daytona 500-inspired shoe, as well as a standard NASCAR logo shoe. Along with Earnhardt, Hendrick Motorsports stars Kyle Larson and Chase Elliott have HeyDudes soon to be released. Larson’s has the HendrickCars.com logo on the upper part of the shoe, while Elliott’s features the NAPA Auto Parts logo.

HeyDudes expands sports catalog, unveils Dale Earnhardt Jr. themed shoe

HeyDudes, the popular slip-on shoe, has expanded into the sports world in recent years, now carrying its own “Collegiate Collection.” Schools such as Alabama, Florida, LSU, Tennessee and Texas among others have their own HeyDudes.

The Earnhardt-Sun Drop relationship, meanwhile, dates back to the late 1980s. Sun Drop initially sponsored Earnhardt’s late model stock car in 1994. In April 2023, Earnhardt and Sun Drop announced a multi-year extension to their partnership. Earnhardt notably used the Sun Drop paint scheme at the CARS Tour event at North Wilkesboro in May 2023.

“Sun Drop was in the refrigerator from the minute I remember as a kid growing up,” Earnhardt said. “It was everywhere in the house, everyone in the race shop was drinking it, every cooler had Sun Drop in it – and there were a lot of coolers. Dad was a loyal drinker of Sun Drop. It was always around.”

Earnhardt is scheduled to pilot the No. 3 Sun Drop Chevrolet in the CARS Tour race at Florence Motor Speedway on Aug. 30.