Dak Prescott, Ryan Reynolds team-up for hilarious ad promoting colon cancer screenings

Dallas Cowboys quarterback Dak Prescott used his powerful platform this week to promote an ad, shot with Deadpool star Ryan Reynolds, to promote colon cancer screenings. In the “important-a** message” from the Colorectal Cancer Alliance and Reynold’s Lead From Behind, Prescott shares how “sh**ing on” an at-home screening kit can help you detect colon cancer. The 30-year-old quarterback lost his mother, Peggy, to the disease in 2013.

The hook of the ad? Prescott shares how the screening kit comes with stickers of things you may want to “sh**” on, including “marine life” (a dolphin), an old-timey prospector (49er), or even a “large American predatory bird” (eagle).

“As a professional quarterback, I get a lot of s***,” Prescott said. “And I get it, when you’re not a fan of something, s***ing on it can make you feel good. But what if I told you, that now, it can do some good too?

Probably gonna get a lot of $h!t for this. @LeadFromBehind pic.twitter.com/lcwEtDJ3PP

— Dak Prescott (@dak) December 8, 2023

“It’s that easy to get screened for colon cancer and to make your feelings abundantly clear,” Prescott adds.

The partnership between Prescott and Reynold’s Lead From Behind group, founded with the purpose of “making colon cancer famous, makes a lot of sense. Dak Prescott earned the 2022 Walter Payton Man of the Year award for his work with the Faith, Fight, Finish Foundation, which includes raising cancer awareness as one of its aims.

The ad was also the perfect way to make light what is a very serious subject. Colon cancer affects roughly 1 in 23 men and 1 in 26 women. It is the second-leading cause of cancer deaths in the United States.

Prescott earned Walter Payton award for work with Faith, Fight, Finish

Prescott’s Faith, Fight, Finish foundation focuses on raising money for cancer research and supporting those going through hardships. It also helps raise awareness for suicide prevention and mental health. Asked this summer what he hopes his legacy will be, the quarterback said he wants to be a man that would make his mother proud.

“We were best friends and still are,” Prescott said of his mother, via the Faith Fight Finish Foundation. “She was everything, my coach, my mom, my teacher and anything you could think of, it was deeper than just mom and son.”

Sticking to his mother’s faith, fight, finish mantra, Prescott continued to close out one of his best seasons at Mississippi State after she passed.

“I learned so many lessons from watching my mom fight colon cancer,” he shared. “And I think just toughness, mental toughness was one of the main things I’ve taken and I try to use every day and to never show weakness. And just her courage and fight through that whole battle just showed me how mentally tough one person can be.”