During the Kansas City Chiefs game against the Buffalo Bills, Jason Kelce did the impossible. He got more attention than any other fan in the stands, including Taylor Swift by hilariously partying in the luxury box without a shirt and climbing into the Buffalo crowd during the game.
On his New Heights podcast with Travis Kelce, Jason Kelce explained going shirtless at the Chiefs game, which was incidentally his first time meeting Taylor Swift.
“I’m not gonna lie, I gave Kylie a heads up,” Jason Kelce said. “The moment we got into the suite, I said, ‘I’m taking my shirt off and I’m jumping out of that suite.’ And she said, ‘Jason, don’t you dare.’ I was like, ‘Hey, just letting you know it’s happening. I’m not asking for permission. I’m doing this.'”
While telling the story, Travis had trouble controlling his laughter but did point out there’s no stopping a determined Kelce.
“And she was already telling me to be on my best behavior because we were meeting Taylor,” Jason Kelce continued. “I was like, ‘Kylie, when I met you the first day I met you I was blacked out drunk and fell asleep at the bar. This is part of the charm. This is is part of the Jason Kelce charm. I wanna make my best first impression, this is my best chance.'”
Travis definitely seemed to like the idea, pointing out that it gives you a chance to build up and be better in later impressions.
“Set that bar nice and low,” Jason Kelce smiled.
It was certainly a memorable day for both the Kelce brothers. On the field, Travis had two touchdowns in a win to go to the AFC Championship Game. Off the field, Jason partied with Bills fans, chugged beers shirtless in a luxury suite, and helped some young fans get the chance to see Swift.
Jason Kelce gave Labatt Blue over $600K in free advertising by chugging beer during Bills-Chiefs game
The beer of choice for Jason Kelce at the game was Labatt Blue. That’s what he had in his hand when he was seen celebrating and shirtless. That was a great viral moment for the beer, which also became free advertising. In fact, Kelce gave the brand over $600,000 in free advertising from the moment.
According to Apex Marketing, the brand value boost that Labatt Blue beer got from the celebration was worth as much as $629,288, without having to spend anything on marketing.
It will be interesting to see if Jason Kelce makes it to the AFC Championship Game and if he has a new beer in hand to celebrate the game with.