Jason, Travis Kelce sign massive podcast deal with Amazon for over $100M

Jason and Travis Kelce have taken the football world by storm over the last couple of years, and they’re continuing to grow their footprint in the media space, as well.

Over the past couple of years, the brothers have hosted the “New Heights” weekly podcast, which has soared in popularity. Now, they’ve landed a landmark deal for their show, as Amazon’s Wondery is ponying up more than $100 million for the venture.

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“Jason and Travis Kelce are kicking off a rich new deal with Amazon’s Wondery, which has exclusive ad-sales and distribution rights to the popular ‘New Heights’ weekly podcast hosted by the famous football brothers,” Todd Spangler of Variety reported. “The deal between the Kelce brothers and Wondery, which runs for three years, is worth more than $100 million, according to a source familiar with the pact.”

That’s a sizable chunk of change for the show, and it’ll come in handy with Jason retiring from the NFL after this past season. While Travis will continue trying to win Super Bowls with the Kansas City Chiefs, his brother is entering the media world full-time, it seems.

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All the fun will begin this week for the Kelce brothers, as they’ll release their first episode since the deal on Wednesday, and look to expand their footprint throughout the football season.

“Starting Wednesday (Aug. 28) — timed to beginning of the next NFL season — Wondery has global distribution rights to all audio and video episodes of ‘New Heights With Jason and Travis Kelce’ including the show’s back catalog of all content, as well as rights to create international audio adaptations of the podcast,” Spangler noted. “Wondery has exclusive rights to monetize and distribute audio and video podcast episodes.

“‘New Heights’ will continue to be available widely on all podcast services, including Wondery’s various distribution channels and on YouTube. The deal also includes ad-free listening for Wondery+ subscribers, livestreams, and rights to develop, manufacture, license and distribute all merchandise based on ‘New Heights,’ including new consumer products. Wave Sports + Entertainment will continue to provide production services for ‘New Heights.'”

In a statement, the brothers revealed their excitement to team up with the division of Amazon, and how proud they are that their time and effort into making the podcast something special is going to be rewarded.

“We couldn’t be more excited to team up with Wondery for the next phase of ‘New Heights,’” the Kelce brothers said in a statement, via Variety. “We love this show, and the fanbase that has grown with us over the last two seasons.

“Wondery understands the shared vision and will offer a wealth of experience and resources to take us to ‘New Heights’! We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3 — see you soon, 92%ers!”

As you can see, the Kelce brothers have become bankable stars, and not just on the football field. Their podcast will now be available to an even bigger audience, as they look to continue their rise in the media world.