Livvy Dunne calls out New York Times for 2022 'Sex Sells' headline, recalls aftemath

Back in 2022, the New York Times put together an article about the new NIL era in college athletics. LSU gymnast Livvy Dunne was a part of the story, with a picture of her being used. The headline ended with the two words “Sex Sells” and it’s something Dunne has been critical of ever since.

She expanded on the topic recently when appearing on the What’s Your Story? podcast. Dunne explained the process of how the New York Times went about a photoshoot. Nothing different than what she would normally wear as a gymnast.

“They came to our gymnastics facility at LSU, took pictures of me,” Dunne said via What’s Your Story? “They said, ‘wear your team-issued attire, put on a leotard,’ and they took a picture of me standing in front of the beam, like any gymnast would, and then they blew it up on the screen and put the headline, ‘Sex Sells.’

“Okay, well, you just came into the facility and took pictures of me in our team-issued attire and blew it up on a screen… So I was like, ‘okay, well, this is crazy.’ And there was obviously a lot of backlash to the New York Times because of that.”

Dunne has been one of the faces of NIL since college athletes were allowed to be paid. Not many athletes out there have built a bigger brand for themselves in that time. The portfolio expands well outside gymnastics too, as Dunne partners with a large number of brands out there.

This is not the first time Dunne has called out this specific article, either. Once describing it as “BS,” Dunne knew something was off from the very beginning while being interviewed.

“The interviewer called me and he was asking me very odd questions,” Dunne said in 2023 on the FULL SEND PODCAST. “It was worded quite weird. He was like, ‘So, how does it feel to be a small petite blonde gymnast doing so well with NIL?’ I was just like, ‘Why does it matter that I’m petite and blonde?’ You can just ask me about NIL without you having to use these weird ways of saying it.”

Dunne has since run out of eligibility, ending her gymnastics career. Her affinity for LSU has not changed though, most recently cheering on the Tigers in Omaha as Jay Johnson led them to another national championship.