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Noah Gragson, Front Row Motorsports announce multi-year sponsorship agreement

JHby: Jonathan Howard11/20/25Jondean25
Noah Gragson
Mandatory Credit: Peter Casey-Imagn Images

Good news for Front Row Motorsports and Noah Gragson as they head into the 2026 NASCAR Cup Series season. Gragson is teaming up again with MillerTech for 2026 and beyond in a new multi-year agreement.

Noah Gragson has been able to piece together good sponsorship with Front Row Motorsports. There were concerns at Stewart-Haas, and then when he moved to FRM, about his potential sponsorship issues. However, it hasn’t appeared to be much of an issue. At least on the surface.

As one of the biggest personalities in NASCAR, Gragson is a driver brands want to partner with. MillerTech is in for 2026 and 2027.

“It means a lot to have MillerTech return to Front Row and the No. 4 Team,” said Gragson in a press release. “Lester and the entire MillerTech family’s continued support shows they believe in the direction we’re heading, and I’m excited for what we’ve got lined up for the 2026 season.”

While he hasn’t had the big breakthrough moment yet, Noah Gragson has the talent. Remember, he’s the same driver who won four straight O’Reilly Series races in 2022. The talent is there, but can the work ethic and mental game stay up to par with the rest of the field? We will have to keep waiting and see what kind of improvements we see from Gragson.

Reason to be optimistic about Noah Gragson

There is good reason to like Noah Gragson’s chances going into 2026. This is the first time in his Cup Series career where he will be returning to a team for a second year. That’s partly his fault, partly because Stewart-Haas Racing went under, and now, he can take advantage of it.

Gragson has bounced around from Chevy to Ford. He’s gone from Legacy to Stewart-Haas to Front Row. While we haven’t seen much of a “wow” moment from him in his Cup Series career, it feels like we are all waiting for it.

Front Row Motorsports is hoping that their young core carries them into the future. Todd Gilliland, Zane Smith, and Noah Gragson are all talented drivers. The critics say they should be a trio that everyone else looks at with respect. They should be the hot, young stars in the series. That won’t happen until he results start to show up in the box score. Top-10s, top-fives, and wins are the only way to make your name in this sport. Can Front Row’s trio do that?