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Terry Crews reacts to working with Texas and Texas A&M players in new Sonic ad campaign

Brian Jones Profile Picby: Brian Jones08/19/25brianjones_93
Terry Crews
Courtesy of Sonic

Sonic has recruited Terry Crews and football players from Texas and Texas A&M for a new ad campaign. The video features Crews at his acting school teaching Texas players Colin Simmons, Ryan Wingo and Michael Taaffe, and Texas A&M players Marcel Reed and Rueben Owens.

Crews, who played college football at Western Michigan and spent time in the NFL, was asked what the best part of working with the Texas and Texas A&M players was. “The best part? Seeing these guys let their guard down and enjoy the process,” Crews said in a quote to On3. “They came in hungry, and getting to watch them grow and loosen up in front of the camera – that’s the kind of fun that sticks with you. Whether it was nailing a line or cracking up between takes, it reminded me why I love acting and football.”

This is Sonic’s first venture into the NIL space. In the video, Crews leads the players through different acting exercises at the “Terry Crews School of Acting for Athletes.” Crews and student athletes also use the Soinc Smasher in one of the exercises, learning how to hold the burger and taking a bite into it.

More on Sonic working with Texas, Texas A&M players and Terry Crews

The Texas and Texas A&M players will appear in a series of four commercials for the burger restaurant starting the weekend of Aug. 30, which is Week 1 of college football season. Simmons, Wingo and Taaffe are looking to lead he Longhorns to a national title after the team reached the championship game last year. Reed and Owens are ready to take the Aggies to new heights after the team finished 8-5 in 2024.

After playing at Western Michigan, Crews entered the NFL in 1991. The Los Angeles Rams selected the America’s Got Talent star in the 11th round of the 1991 draft, and he spent time with the Green Bay Packers, San Diego Chargers, Washington and the Philadelphia Eagles. According to Pro Football Reference, Crews played in 32 games in three seasons as a linebacker.

Crews has appeared in various TV shows and films since 1999. Some of his most notable movies are Idiocracy, The Longest Yard, Friday After Next, White Chicks and The Expendables franchsie. On the TV side, Crews has appeared in Brooklyn Nine-Nine, The Family Crews and Everybody Hates Chris.