Toni Breidinger lands new ambassador and sponsorship deal with Dave & Buster's

Another week and another new deal for NASCAR Truck Series driver Toni Breidinger. This time, with Dave & Buster’s. The restaurant and entertainment company has joined forces with Breidinger, making her a “Summer Ambassador” and joining her team as a sponsor this season.

When it comes to off-track deals, Toni Breidinger is second to none. Her online influence and brand make her a magnet for these high-profile deals. And it can only be good for NASCAR.

Dave & Buster’s is a company that is easily recognizable, has tons of built-in customers/fans, and is ready to take the step into motorsports. The company won’t just partner with Breidinger for in-store appearances, the new Leaderboard Challenge, and merch giveaways. It will also be a primary sponsor for Breidinger at Watkins Glen later this season.

Toni Breidinger is excited about the new deal. There are all kinds of ways for NASCAR fans to get involved in this sponsorship, and a lot of it includes playing games at Dave & Buster’s. Pretty good deal if you ask me.

So excited to announce our partnership with @DaveandBusters!! Catch them on the No.5 @TRICONGarage Toyota Tundra TRD Pro this season too!

Head to your local store to compete on the Leaderboard Challenge. Play Hot Wheels Victory Lap, NASCAR Pit Stop, Top Gun Maverick, Cruis’n… pic.twitter.com/TV6FsYYUZY

— Toni Breidinger (@ToniBreidinger) June 30, 2025

This season has not been the easiest for Toni Breidinger. She has struggled to find the speed to consistently race in the top-20. But you can’t deny her value as an ambassador for these sponsors. If the results start to show up on the track, then we could see even more big-name brands join Breidinger.

For fans who will be in Chicago and Watkins Glen, you can get a chance to see Breidinger in person. She will make stops at Dave & Buster’s locations at both of those race dates. Of course, she won’t be racing in Chicago as the Truck Series has the next few weeks off from racing.

Toni Breidinger has to find the results on track

With each new sponsorship and brand deal that Toni Breidinger makes, it brings a new group to the sport of NASCAR. Once a company gets into the sport, it can lead to deals with other teams and drivers. We see it happen all the time.

As one of the few women in the sport at this level, Breidinger has all eyes on her. With only a couple of top-20 finishes this season, there is more to be desired on the results side of things. But she did make improvements from year to year in the ARCA Menards Series.

Could another year for Toni Breidinger in the Truck Series prove to be fruitful? There is no doubt that she can pull in sponsors. As long as she does that, there is likely a spot for her somewhere in racing.