About Bruin Report Online

If you’re a UCLA sports fan, it seems like Bruin Report Online has been part of your fan experience for most of your life.

“BRO” was one of first team sites in existence on the Internet when it launched in 1998 as part of the original Rivals.com network.

Since the days of Cade McNown throwing touchdown passes at the Rose Bowl, BRO has always been the Internet’s No. 1 UCLA fan site.  It’s been the primary source for breaking UCLA sports news and insider info for nearly three decades. If there was a story to break on UCLA sports, BRO was the likely source breaking it. It counts thousands of UCLA fans as its loyal members (or BROs, as they’re affectionately called), with the most active UCLA fan forums on the Internet, generating over 90 million page views a year.

As a UCLA fan, you know BRO is the place to be to get your info and your fix interacting with other UCLA fans.

Tracy Pierson, a UCLA grad, has been BRO’s publisher since its inception, guiding the site’s commitment to its high level of journalistic integrity. He’s been a fixture on the UCLA sports scene and has become an influential UCLA voice, deeply embedded in the UCLA fan and donor community.

Dave Woods, also a UCLA grad and BRO’s editor and beat writer, joined the site in 2011 and has established himself as one of the biggest UCLA sports news figures.

Over the last three decades, BRO has been a part of various networks – Rivals, TheInsiders, FoxNext, Scout and 247Sports – and has always been the far-and-away leader in the UCLA market.

In March of 2026, BRO found its home with the On3 Sports Network, which has emerged as the far-and-away leading network for team sports sites.  So it’s a perfect marriage.

BRO’s mission with On3 is to continue to bring the UCLA fan community the high quality of reporting and fan interaction it has come to expect.  BRO has been doing it for almost 30 years, and with On3 the expectation is to provide UCLA fans that same excellence for the next 30 years.