Report: 45% of UK's revenue sharing going to men's basketball

The impact of revenue sharing has been to make it so most of the money going to college athletes will come from schools as opposed to third-parties via NIL.

But the impact is very different for Kentucky according to a new report from college basketball writer and insider Matt Norlander.

In the SEC basketball world there has been some concern that football will be so prioritized it won’t leave nearly as much money for basketball teams, which still only have a small number of scholarships available compared to football.

Norlander said Kentucky is believed to have devoted 45% of its revenue sharing to basketball. That’s a huge portion of the $20.5 million allotted for that purpose. Most other SEC schools have been rumored or reported to devote much less revenue sharing to basketball for that.

Kentucky was very active in the transfer portal and also brings back a number of players from last year’s Sweet 16 team in Mark Pope’s first year.

Whether the 45% number is exact or a ballpark estimate it speaks to how much more Kentucky prioritizes basketball success than other teams in the league.