Official: Alabama announces Courtney Morgan as general manager

1918632_10206777287683070_1367905321192383146_nby:Charlie Potter02/23/24

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Top five players on the Alabama Crimson Tide football roster

University of Alabama head football coach Kalen DeBoer announced the official hiring of Courtney Morgan on Friday to serve as the Crimson Tide’s general manager.

Morgan, who spent the last two seasons as DeBoer’s director of player personnel and general manager at Washington, was the coach’s first hire at Alabama.

“Courtney is such an important part of our program,” DeBoer said. “He has great relationships across the country and is an essential part of helping us recruit and evaluate talent both at the high school level and in the transfer portal. Courtney is an important pillar in what we are trying to accomplish at Alabama, and I am very excited to be able to bring him to Tuscaloosa.”

Morgan will be tasked with managing the Crimson Tide’s roster while overseeing and directing the daily operations of both the personnel and recruiting departments. He will help organize the head coaches film evaluations and prospect communication while also organizing transfer portal evaluations. Morgan is also tasked with supervising internal brand management for Alabama football.

“I love working for Coach DeBoer and I am looking forward to continuing the standard that Alabama football has set,” Morgan said. “Everyone on this staff has the same common goal, and we believe in Coach DeBoer’s process of what it takes to win. Trust and hard work are such an important part of success and I’m always ready to go to work and I completely trust Coach DeBoer approach to building a program.”

Morgan helped Washington secure a top-30 recruiting class in 2023 while assisting in the addition of key pieces of the 2022 and 2023 UW teams through the transfer portal.

Morgan spent the 2021 season in that same position with the Wolverines, where he played offensive line from 1999-2003, helping the team to a berth in the 2021 College Football Playoffs.

He also worked previously in the same capacity under DeBoer at Fresno State and at San Jose State in 2019. Additionally, he was director of player development at UCLA in 2013 and 2014, before spending several years in the sports business world prior to returning to college football. At Fresno State, he was named the No. 3 recruiter in the Mountain West Conference by 247Sports for the class of 2021 cycle.

Morgan’s experience in sports is diverse and impressive. After his time at UCLA, Morgan co-founded Pure Influence Group, where he connected professional athletes, businesses and entertainers with opportunities to increase brand awareness, community imprint and revenue.

Prior to starting his company, Morgan was Director of Client Development at Vanguard Sports Group for two years, overseeing contract negotiations, marketing, public relations, endorsements, social media consulting, brand strategy, philanthropy, and management.

Morgan was a three-year letterman at Michigan, playing in 28 games and starting 11 in his five seasons. He played all five offensive line positions and was a member of two Big Ten championship teams (2000 and 2003). Morgan earned his degree in sports management and communications from Michigan in 2003.

While appropriate members of The Board of Trustees have been notified of the proposed terms and conditions of this proposed appointment, the financial terms remain subject to approval by The Board of Trustees.

*** This information was acquired from a recent press release from Alabama Athletics. 

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