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Florida Gators partner with Geico for on-field sponsor logo

On3 imageby: Zach Abolverdi6 hours agoZachAbolverdi
florida-gators-sec-ben-hill-griffin-stadium
The SEC logo in orange and blue colors is painted on the field before the game between the Florida Gators and Arkansas Razorbacks at Steve Spurrier Field at Ben Hill Griffin Stadium in Gainesville, FL on Saturday, November 4, 2023. [Matt Pendleton/Gainesville Sun]

GAINESVILLE, Fla. — On-field logos for the Florida Gators are coming to The Swamp. The University Athletic Association has partnered with Geico for a commercial sponsor advertisement on Steve Spurrier-Florida Field at Ben Hill Griffin Stadium, Gators Online has confirmed.

The logo deal with Geico Insurance is for the final two home games of the Gators’ 2025 season. A formal announcement from the UAA will be released soon.

In June 2024, the NCAA Playing Rules Oversight Panel approved the recommendation from the Football Rules Committee to allow corporate advertisements.

The on-field logos are allowed to be placed in three spots on the field: a single advertisement centered on the 50-yard line and two smaller flanking advertisements.

They can be done on a game-by-game basis or for the entire season. Florida athletic director Scott Stricklin told previously USA TODAY that UF would capitalize.

“I believe the NCAA is going to allow us to put a sponsor logo on the field during the regular season,” Stricklin said at the Southeastern Conference’s spring meetings in May 2024. “That’s an obvious revenue stream that has not been there in the past. The pro sports are putting patches on jerseys. That doesn’t seem like something that’s crazy for us to consider these days.”

Stricklin also expressed some thoughts about enterprises beyond corporate logos at the 2024 SEC Spring meetings.

“One of the biggest drivers, it seems to me, on people paying attention to pro sports is fantasy sports,” Stricklin said. “Fantasy sports for college athletics — that’s licensed with real player names, and they get a cut and the school gets a cut, and it gets people involved — is that something we should consider? I think any and all of those should be on the table.

“… We have always been able to race our way to more revenue to prevent from having to make really hard decisions on the expense side. We’re going to have to make tough decisions on the expense side. We need to grow revenue at the same time, but we’re all going to rip open and do a total autopsy on every single part of our program’s economic health, and we’ll probably do things a little differently on the other side of that.”

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