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Georgia announces partnership expansion with Delta to include on-field logo

On3 imageby: Jake Rowe10/17/25JakeMRowe
Georgia Football
Georgia fans during Georgia’s game against Tennessee Tech on Dooley Field at Sanford Stadium in Athens, Ga., on Saturday, Sept. 7, 2024. (Conor Dillon/UGAAA)

Dooley Field will look different when Georgia takes on Ole Miss on Saturday (3:30 p.m. ET on ABC). In fact, it’ll look different for the Bulldogs final three home games of the year. The program announced a partnership expansion with Delta Airlines on Monday, one that will include a pair of Delta logos on the field.

Those logos will be displayed at the 25-yard lines in the southwest and northeast sections of the field. Delta, which was already a prominent sponsor of UGA Athletics, will be the first corporation to have it’s logo displayed on the field at Sanford Stadium.

“We are thrilled to have Delta represented on Dooley Field at Sanford Stadium,” said Josh Brooks, J. Reid Parker Director of Athletics. “With the ongoing transformation of college athletics, partnerships like ours with Delta continue to enhance the experience for our student-athletes, fans, and the entire Georgia community.”

“As a long-standing partner of the University of Georgia and UGA Athletics, we are incredibly proud to see our logo featured on the field at Sanford Stadium,” said Alicia Tillman, Chief Marketing Officer. “The Bulldogs’ commitment to excellence perfectly aligns with Delta’s passion for connecting people and communities.”

According to the statement, the partnership is stewarded by Georgia Bulldogs Sports Marketing. Learfield and JMI Marketing joined forces to expand the relationship between UGA and Delta.

“Georgia Bulldogs Sports Marketing is proud to help bring together two exceptional brands in UGA and Delta through this landmark partnership,” said Ryan Gribble, Chief Revenue Officer for Georgia Bulldogs Sports Marketing. “This collaboration marks another exciting step in connecting fans and partners across the Georgia Bulldog community.”

Georgia joins a growing number of College Football programs that are broadening relationships with corporate partners. Kentucky was on of the first when it announced that Kroger had obtained naming rights to its football stadium. Texas, Arkansas, and South Carolina also have corporate logos on the playing surfaces of their stadiums. The NCAA granted permission to display those logos in June of 2024.

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