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Iowa adds John Deere logo to Kinnick Stadium field

On3 imageby: Tom Kakert10 hours agoHawkeyeReport
John Deere
The John Deere logo is on the Kinnick Stadium field. (Photo: Hawkeyesports.com)

Those empty spaces on the Kinnick Stadium field now has the logo of a significant sponsorship relationship. That sponsor is John Deere, who will have their logo on the field at Kinnick Stadium starting this weekend when the Iowa Hawkeyes host the Minnesota Golden Gophers.

This partnership between John Deere and Iowa athletics will extend to the end of the 2026 season.

As part of the expanded agreement, facilitated through the Athletics Department’s relationship with Learfield’s Hawkeye Sports Properties, the John Deere logo will be added to Duke Slater Field at Kinnick Stadium. This addition further symbolizes the strong connection between Iowa Athletics and one of the state’s most respected companies.

“We are incredibly grateful for John Deere’s continued support of the University of Iowa and our athletics program,” said Beth Goetz, the Henry B. and Patricia B. Tippie Director of Athletics Chair. “This partnership brings together two national brands with deep roots in the state of Iowa. We are excited to build on that momentum and look forward to a long-term relationship.”

John Deere’s support goes beyond athletics, extending to academic initiatives and programs at the University of Iowa. The company has contributed to scholarships, internships, and research opportunities that empower students and foster innovation. By investing in academic excellence, John Deere helps prepare the next generation of leaders, engineers, and professionals across many fields.

“We are thrilled to continue our relationship with University of Iowa Athletics,” said Mara Downing, John Deere’s Vice President of Global Brand and Communications. “With factories and facilities located across the state, this collaboration allows us to celebrate our Iowa roots and acknowledge our dedicated employees, dealers and valued customers—those in the farming and construction industries who we all rely on every day.”

“We are excited to highlight an iconic brand that is the perfect fit for Iowa Athletics and proudly display the John Deere logo on the field at home football games and other events at Kinnick Stadium,” said Gabe Aguirre, Vice President and General Manager of Hawkeye Sports Properties.

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