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Ole Miss

5-star WR Tristen Keys on Adidas NIL deal, 'great connections' with sponsorship

On3 imageby: Billy Embody06/17/25BillyEmbody
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Tristen Keys. (adidas)

Five-star wide receiver Tristen Keys inked a major NIL deal earlier this month when he signed with Adidas. What it came down to for the elite high school recruit is the people with the brand.

“I’ll say just the people. When I went out there, I was surrounded by great people,” Keys told On3. “They knew a lot of great things, and I made a lot of great connections. Just having that connection with them and building it up from a while ago to now has just became strong. So I feel like that was a spot for me.”

The nation’s top-ranked wideout hails from Hattiesburg, Miss. and is committed to LSU. Programs like Alabama, Auburn, Miami, Ole Miss, Tennessee, Texas A&M and others are working to flip him.

As Keys’ value for NIL deals skyrockets, he’s excited to share his success with his hometown.

“I say it’s truly a blessing,” Keys said. “The most important part for me is just showing the kids back home that it’s possible, and it’s a lot of opportunity out there. If you have a dream, go chase it.”

This summer, he’s dialing in his game for his senior season before heading off to the next level, where he’ll make an instant impact in the college game.

“Just working on everything I’ve been pretty good at and still working on those traits and working on things I need to get better on. Just been working on everything, trying to be best I can be.”

As a junior last fall, Keys hauled in 58 receptions for 1,275 yards and 14 touchdowns. He’s a Top 10 overall prospect and the No. 1 player in Mississippi, according to On3.

Tristen Keys scouting report

“Contested catch maven who looks like the top wide receiver prospect early in the 2026 cycle. Has good size, measuring at ver 6-foot-2, 185 pounds with good length as a junior. Excels in contested catch situations, elevating to come down with acrobatic grabs. Hangs in the air and is able to contort his body into favorable positions. Displays a huge catch radius, high-pointing the football and coming down with one-handed grabs. High-level ball tracker with the ability to locate and corral the ball over his shoulder.

“Shows some route-running nuance. Has some shake off the line of scrimmage and is able to stack corners with his releases. Runs hard after the catch. Able to attack all areas of the field with his well-rounded skill set. Made some huge plays in big contests as a junior. Also a star on the 7-on-7 circuit before his junior season. Good marks in track and field in the high jump (6-0 feet) and triple jump (43-2 feet). Also plays basketball. Can continue improving his top-end speed.” –Charles Power

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