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Penn State

Penn State officially adds a field logo sponsor; here's who it is

Greg Pickelby: Greg Pickel3 hours agoGregPickel
penn-state-football-beaver-stadium-amica-2
Beaver Stadium. (Pickel/BWI)

Penn State Athletics announced a second new partnership in as many weeks on Friday. After revealing that it will switch from NIKE to adidas as its official footwear, uniform, appare,l and sideline partner last week, the school announced on Sept. 12 that it and Amica Mutual Insurance have reached an agreement that will include, among other things, the company’s logo in the back right-hand corner of both end zones at Beaver Stadium.

The logos were present for the Nittany Lions’ Week 2 matchup with FIU. Blue-White Illustrated reported on the development before kickoff last Saturday. Sports Business Journal’s Ben Portnoy first reported additional details about the deal on Friday morning before the official announcement. Amica is now the athletic department’s Official Auto, Home and Life Insurance Partner.

“The deal, which was brokered by Playfly Sports, the sports industry’s leading revenue maximization company and Penn State Athletics’ multimedia rightsholder, includes one of Penn State’s two apron field logo assets, premium signage throughout West Shore Home Field at Beaver Stadium and other athletics facilities, as well as two entitlements (football team arrival and signing day),” a PSU news release said.

Financial terms of the multi-year agreement are not out. It is in addition to West Shore Home’s deal with the school for field naming rights.

You can see what the end zone logo looks like in the picture above. Here is a closer view of it:

The Amica Insurance logo in the corner of the north end zone at Beaver Stadium. (Pickel/BWI)
The Amica Insurance logo in the corner of the north end zone at Beaver Stadium. (Pickel/BWI)

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What Penn State and Amica are saying about their new agreement

Here are the notable quoteables from a Penn State news release:

“This new partnership with Penn State Athletics allows Amica to strengthen our presence in Pennsylvania by connecting with and supporting Penn State’s powerhouse athletic programs. As an organization deeply committed to excellence, we’re thrilled to engage with Penn State’s passionate fan base.”

–Ted Shallcross, the President and CEO of Amica.

 “Amica’s mission to create peace of mind and build enduring relationships closely aligns with the values that unite the Penn State community. Enduring relationships are at the heart of who we are, which makes this partnership a natural fit. We’re proud to welcome Amica as a partner, and to feature their logo on the field at iconic West Shore Home Field at Beaver Stadium. Together, we look forward to building connections that will benefit generations to come.”

–Daniel Solomon, Vice President, Corporate Partnerships, PSU Sports Enterprises

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