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Boilermaker Alliance to fold, signaling shift in Purdue NIL strategy

On3 imageby: Tom Dienhart06/24/25TomDienhart1

RIP, Boilermaker Alliance.

CEO Dave Neff posted on LinkedIn on Monday that Purdue’s independent NIL arm will cease to exist when the revenue share era commences on July 1.

The release began: “In response to the transformative House v. NCAA settlement, Boilermaker Alliance, a leading force in supporting Purdue student-athletes, will sunset its Name, Image, and Likeness (NIL) activities effective June 30, 2025, marking the end of a groundbreaking chapter in collegiate athletics.”

“I want to sincerely thank the Executive Board of Directors of Boilermaker Alliance for allowing me a chance to be part of this transformative experience as well as the Athlete Advisory Board for all their support,” Neff posted on LinkedIn. “To my colleagues in Purdue University’s Athletic Department as well as the Board of Trustees, thank you for all your collaboration and partnership during these turbulent times.”

Boilermaker Alliance was formed in July 2022, spearheaded by Jeff McKean.

“Boilermaker Alliance has been a game-changer for our student-athletes during a transformative time in college sports,” Purdue AD Mike Bobinski said in the statement. “Their leadership and creativity has positioned Purdue athletics for continued success, and we are deeply grateful for the impact their work has had on our program.”

College sports will enter the “rev share” era beginning on July 1, when schools can fund as much as $20.5 million to pay directly to athletes.

What’s next to replace Boilermaker Alliance to help athletes earn money beyond rev share? Earlier this month, Purdue announced the creation of Boiler BrandWorks. It is billed by the athletic department as “an in-house student-athlete marketing and brand-building unit.”

The mission? To work directly with athletes to develop their personal brands and source meaningful NIL partnerships with donors, alumni, and businesses—both locally and nationally.

The new College Sports Commission will assume enforcement responsibilities of NIL, with the accounting firm Deloitte involved in auditing NIL deals, which must be reported via an app.

MORE: Purdue AD Mike Bobinski discusses post-House Settlement landscape: Five things to know

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